VISITOR STUDIES GROUP: 2024 CONFERENCE

20% OFF TICKETS UNTIL 25 MARCH USING CODE: EARLYBIRD20

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Conference date: Friday 10 May 2024

DESCRIPTION

Join us for the Visitor Studies Group: 2024 conference!

Join delegates from the UK cultural sector and beyond to connect, share and reflect on experiences of developing inclusive visitor studies practice.

Speakers working in a wide range of learning, marketing, research consultancy and academic teams will present pioneering examples that tune in to and amplify the voices of potential and existing audiences. Together we’ll explore the role of research and evaluation in championing equity and accessibility and consider how evaluation can be used as a tool in efforts to foster a sense of belonging and welcome for visitors of diverse backgrounds.

Join us for fresh perspectives with research and evaluation at their core as audience development professionals and researchers from The Imperial War Museum, The V&A, The Royal Opera House, Morris Hargreaves McIntyre, The Revels Office, The National Gallery, London Transport Museum and more offer practical insights on:

- engaging local audiences in economically and culturally deprived areas

- how the cost-of-living crisis is impacting older audience's visitation to cultural venues

- percieved values and takeaway effects of introducing free admission

-audience research focused on visitors from lower socio-economic groups, global majority backgrounds and disabled visitors

- the challenges of a non-audience-centred ticketing strategy

-how compensation can enable audiences to engage more equitably

A networking lunch is also included, plus a change to shape the future of the Visitor Studies Group in our AGM and elections (please not only VSG members 2024/25 can participate in voting).

Please note: there will be photography at this event. This photography is specifically to support the promotion of VSG and fulfilment of our purpose. Delegates will be reminded of this at check-in; please speak to a member of the Committee on the day with any questions or concerns.

TICKETS

If you are a Visitor Studies Association member, you may purchase Visitor Studies Group member tickets and entitled to a discount (rather than Non-member tickets).

Our VSG one-year Individual memberships (£45) and Organisation memberships (£215) are also available to purchase - join our fantastic community of audience engagement and evaluation professionals. (You can also join directly from the VSG website.)

Concessions are available for students and unwaged individuals along with our VSG concession members.

If you are not a member of the Visitor Studies Group and not in a position to pay for a ticket, do get in touch with us at the.visitor.studies.group@gmail.com

Please note: the conference will not be streamed live. Slide decks will be shared with attendees following the conference. There is no digital ticket option for the 2024 conference.

ACCESS

The Visitor Studies Group will support anyone with additional needs wherever possible. Please do let us know your requirements (via the ticket booking form) and we will contact you.

Doors will open at 9.15am for a prompt 9.45am start.

LUNCH

Your conference ticket will include a buffet lunch. There is an opportunity to let us know any additional dietary requirements, on the booking form.

OPTIONAL PRE-CONFERENCE VISIT

We will have an optional pre-conference visit to the London Transport Museum on the afternoon of Thursday 9 May. Register here: https://www.eventbrite.co.uk/e/850483447887?aff=oddtdtcreator

Have a question? Contact us at the.visitor.studies.group@gmail.com