VisitScotland webinar with Riddell Graham

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Tourism businesses across Scotland are invited to tune in and hear about 'the recovery of tourism' in our latest webinar.

About this event

Tourism businesses across Scotland are invited to tune in and hear from our Director of Industry & Destination Development, Riddell Graham in our latest webinar looking at the recovery of tourism.

Riddell additionally chairs the Scottish Tourism Emergency Response Group, set up by VisitScotland and includes representation from all the key economic agencies and the Scottish Tourism Alliance. The group is designed to look at the key issues facing tourism during this current crisis, give advice, support businesses and develop a collaborative recovery plan which maximises the joint skills and funding of all the agencies.

We've teamed up with Bill McFarlan, Executive Chairman at Pink Elephant Communications to help us host and deliver an hour long session, which looks at the recovery plan devised through STERG, with the chance for you to ask questions.

This webinar is part of a series of webinars we're planning over the course of the next few weeks to provide you with insight from our senior team into some of issues and challenges we’re navigating during Covid-19. The webinar will be available to access afterwards.

We look forward to seeing you online.


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Organiser VisitScotland

Organiser of VisitScotland webinar with Riddell Graham

Tourism is leading economic transformation across Scotland andis the heartbeat of the Scottish economy. It causes a ripple effect which touches every industry and community, creating employment and economic growth in sectors out with those traditionally associated with tourism. Scotland’s visitor economy is worth £11 billion and employs 217,000 people.

VisitScotland has a crucial role to play in helping to deliver the Scottish Government’s core purpose of creating a more successful country by increasing sustainable economic growth.

We are an ambitious organisation, working with a broad range of stakeholders and innovators to identify opportunities to accelerate growth, increase quality and service, encourage innovation, and position Scotland on the global stage in a consistent and appealing manner. 

VisitScotland delivers global marketing activity, supports local tourism businesses, attracts national and international events, provides inspiration for visitors and aims to make tourism inclusive and accessible for all.

Partnership and collaboration is vital to Scottish tourism and we work with local industry to develop and deliver innovative initiatives that grow the visitor economy.

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Twitter: @VisitScotNews

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