Watch the webcast on AmbITion Live! from 3pm today
Is a digital picture worth a thousand words?
Exploring visual engagement, visual interactive platforms, and the visual image on social media
One Picture is Worth a Thousand Words by tomislavmedak via a Creative Commons license
Date: Tues 19th February 2013
Location: Glasgow Sculpture Studios, Glasgow
Salon: 13.30 – 14.30
Seminar : 14.30 - 17:00
Webcast: 15:00 - 16:45
Rebecca Taylor, Communications Director at New York's MoMA PS1 will join us to consider the question 'Is a Digital Picture Worth A Thousand Words', drawing on her experience of developing and implementing strategic communications plans and initiatives for MoMA PS1 and other U.S. museums and galleries.
For a small group of museums, galleries and heritage participants, Rebecca Taylor will host a salon session prior to the seminar. Here she will pose questions to an intimate audience,* respond to questions, and facilitate a group discussion around the pragmatics and experiences of working with digital visual images to enhance audience engagement and participation from her experience in museums and galleries in the United States.
*Limited places available. Piority attendance for museums, galleries and heritage attendees.
This event is cohosted by WhiteNOISE, a Culture Sparks project to define and grow audiences for the visual arts in Glasgow.
1300: Registration for salon attendees
1430: Registration for seminar attendees
1500: Visual Engagement using Digital Tools
1500: WEBCAST LIVE
1510: Welcome and update from AmbITion Scotland: Hannah Rudman
1525: Rebecca Taylor, Director of Communications, MoMA PS1 (New York)
1605: Case Study - David Scott Riverside Museum, (Glasgow)
1625: Q&A with speakers, online and live audiences, chaired by Hannah Rudman.
1645: WEBCAST END
1715: Event end after tea & coffee and networking
Whilst the 21st century technology explosion has rendered many conventional ideas around communication obsolete, the adage “a picture is worth a thousand words,” has never been truer than it is for today’s generation of digital savants. Engaging audiences digitally is the new mandate, both within cultural venues through interactives and QR codes, and beyond their walls through social media platforms such as Facebook, Twitter, and the like. While content should be specially tailored across platforms, the one element that works successfully across all platforms is a visual image.
The culture sector quickly embraced more word/character-centric platforms like Twitter, but we have collectively struggled with the challenges posed by visual platforms such as Instagram and Tumblr—with issues of copyright being one of the main culprits. But beyond that, the resistance to visual engagement on digital platforms also stems from an age-old debate about the image and the object, and the fear that providing an image or perhaps a video then usurps the need or desire to see that object or image or live experience in person. Rebecca Taylor will consider:
- How does a cultural venue contend with this concern and engage its audience digitally through visuals whilst still encouraging them to experience the objects, events and exhibitions in person?
- What are the implications of visual engagement that must be addressed, and how might cultural venues deal with them?
David Scott, Digital & New Media Curator for Glasgow Museums, will present a case study of visual engagement using digital tools inside museums across the city. What’s involved in the development and creation of engaging audience appropriate interpretation, while retaining the focus on our collection? David will discuss recent examples of delivering instances of digital storytelling / visual interpretation on a variety of content-rich platforms, across a range of budgets.
Who is it for?
This AmbITion Scotland webcast seminar is for anyone interested in or using the visual image online as content and a means for engagement and participation; and for any sector professional interested in developing a presence on newer online social visual platforms.
For arts, culture, and heritage sector professionals in the central belt, there's an opportunity to come along to the AmbITion Scotland seminar and salon in person, at the brand new venue of Glasgow Sculpture Studios at The Whisky Bond. The event is webcast live for anyone everywhere.
Rebecca Taylor has nearly a decade of experience working in museums and is considered an expert in non-profit communications and social media, having lectured extensively on the subject.
As the Communications Director of MoMA PS1, one of the oldest and largest non-profit contemporary art institutions in the United States, she manages all communications functions for the museum.
Rebecca Taylor previously served as Senior Communications Specialist at The J. Paul Getty Trust in Los Angeles, and before that she was Public Relations Coordinator at The Museum of Contemporary Art, Los Angeles (MOCA).
In addition, Rebecca Taylor is a contributor to the Huffington Post (Arts & Culture).
David Scott has been producing digital content for the heritage sector since 2000. In 2005, he joined Glasgow Museums as Digital Curator for the £74M Riverside Museum Project. Here, David was instrumental in the development and creation of over 70 individual instances digital that interpret Riverside’s story-based displays.
In 2012 a Digital & New Media department was created, demonstrating Glasgow Museums’ commitment to digital interpretation - in-gallery and online. David Scott has now joined, John Ferry, Digital & New Media Manager, as Digital & New Media Curator in this team. He works across Glasgow Museum’s 10 venues – directing the development and production of all in-gallery digital interpretation.