Visual Merchandising Basics Online Course

This Visual Merchandising Basics course provides a comprehensive understanding of retail display techniques, store layouts, and design strategies. Learners will explore both interior and exterior store design, the effective use of mannequins, and display fixtures, gaining practical skills to enhance the shopping experience and drive sales.

The course emphasizes creativity, strategic planning, and customer-focused visual merchandising. Learners will engage in practical exercises and case studies, developing skills to plan, design, and execute visual merchandising strategies for retail stores, boutiques, and shopping centers globally.

Learning Outcomes

By completing this course, learners will be able to:

1. Apply core principles of visual merchandising for effective retail displays.
2. Design store layouts that optimize customer flow and product exposure.
3. Implement exterior and interior design strategies to attract customers.
4. Utilize mannequins creatively to enhance product presentation and storytelling.
5. Select and arrange display fixtures for maximum visual impact.
6. Improve retail sales through strategic and customer-focused merchandising techniques.

Course Link : Visual Merchandising Basics Online Course

Course Curriculum

Module 01: Introduction to Visual Merchandising

• Understand the fundamental principles of visual merchandising in retail.
• Explore the role of color, lighting, and signage in store design.
• Learn techniques to attract customers and enhance product visibility.

Module 02: Store Layouts

• Examine different types of store layouts and their customer impact.
• Plan effective product placement strategies to maximize sales opportunities.
• Optimize traffic flow and create a seamless shopping experience.

Module 03: Exterior Design

• Study techniques for attractive store entrances and window displays.
• Learn how exterior design influences brand perception and customer engagement.
• Implement strategies to draw attention and increase foot traffic effectively.

Module 04: In-Store Design

• Explore methods for interior decoration and shelf arrangement.
• Understand the role of lighting, signage, and props in displays.
• Design visually appealing spaces that promote customer interaction and sales.

Module 05: Mannequins in Visual Merchandising

• Learn proper use of mannequins for product presentation and style.
• Explore different mannequin types and positioning techniques for impact.
• Incorporate mannequins to create storytelling and themed retail displays.

Module 06: Display Fixtures

• Understand the role of fixtures in organizing and showcasing products.
• Choose appropriate display units, shelving, and racks for merchandise.
• Enhance product visibility while maintaining aesthetic and functional appeal.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.