Visual Merchandising Grant Scheme Application Workshop

About this event

Application workshops – guidance on how to apply for the VM Grant Scheme.

Applicants must apply for specific VM interventions following the brief or advice from the VM Scheme Part One or supply details including drawings, mood boards and quotations for the VM implementation they are applying for. The aim is to help guide you through this process and help your application be as thorough as possible.

The Westminster City Council Visual Merchandising [VM] Grant Scheme helps local shop owners refresh their window displays to attract more customers and boost business success. It is part of a wider high street improvement initiative aimed at encouraging shoppers to visit the area, improving the customer experience and creating a more vibrant street environment.

By upgrading shop windows with modern display systems, this scheme helps businesses stand out, increase footfall, and strengthen their visual identity.

This project is funded by the UK Government through the UK Shared Prosperity Fund.

The scheme will cover works from £1,000 to maximum £15,000 for eligible businesses. Any costs over and above the £15,000 threshold are the responsibility of the applicant.For more information on what is involved and how to apply, visit the Grant Scheme site here.

Why Attend?

Application workshops – guidance on how to apply for the VM Grant Scheme.

The application requires specific and detailed information on what will be applied for and once submitted it will be expected that the result will be at least 80% compliant to the initial proposals submitted for repayment. Due to how involved the presentations and drawings could be, we feel guidance will be required to achieve the best results and value for money. This event will help you put together your application for the 2025 VM Grant Scheme.

To take part in this scheme, businesses need to complete a two-stage application process.

Part 1: Fill out an online applciation form (available here), which takes10 – 15 minutes of your time

Part 2: Email presentation, drawings and key eligibility documents about your business

This presentation will include a brief that explains your unique mission statement, story and vision translated into a proposal showing a window display system that can be the foundation for ongoing seasonal displays and promotions. We also need pictures, drawings, and a summary of works.

What You’ll Learn:

An opportunity to review your presentations that should include drawings, sketches, images of examples, links to off the shelf items, references to VM Support Scheme proposals or your own presentations with us to double check they are clear and can be carried out. Please see the VM Scheme Grant Guidelines for more details on what is required.

Don’t miss this opportunity to improve your chances for a successful application and results of the work you will be carrying out—reserve your spot today!For more information: www.westminster.gov.uk/businesses/business-support-and-guidance/visual-merchandising-grant-scheme