Free

Visual Merchandising Workshop - Chester Market

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Chester Market

6 Princess Street

Chester

CH1 2HH

United Kingdom

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Description

This workshop will examine the basic visual merchandising techniques that can be used to help increase sales.

This workshop will be delivered in the market using ‘live’ examples from the units and depending on who books on to demonstrate the principles using market traders stock and existing units/stalls.

First impressions are formed within the first 10 seconds therefore it is important to make sure every square metre of space works for your business.

Think about:

  • Having a plan - take the time to make a visual merchandising master plan
  • Thinking like a designer - use design principles and translate these into your retail environment
  • Telling a compelling story in your window - your shop window reveals the soul of the shop and should always tell a clear and compelling story as it is the first touch point with your customer
  • Keeping your store clean and tidy and enhance the ambiance - lighting plays an important part to highlight focal points and the correct atmosphere
  • Keeping an eye on what your competitors are doing - get ideas and inspiration

This event is open to Chester Market Traders only

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Date and Time

Location

Chester Market

6 Princess Street

Chester

CH1 2HH

United Kingdom

View Map

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