This workshop will examine the basic visual merchandising techniques that can be used to help increase sales.
First impressions are formed within the first 10 seconds therefore it is important to make sure every square metre of space works for your business.
Having a plan - take the time to make a visual merchandising master plan
Thinking like a designer - use design principles and translate these into your retail environment
Telling a compelling story in your window - your shop window reveals the soul of the shop and should always tell a clear and compelling story as it is the first touch point with your customer
Keeping your store clean and tidy and enhance the ambiance - lighting plays an important part to highlight focal points and the correct atmosphere
Keeping an eye on what your competitors are doing - get ideas and inspiration
Workshop supported by CH1 Chester Bid