Visual storytelling with data: An infographic workshop / 15-16Feb

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Online Event

Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
Learn the core principles to design effective and compelling visual displays of data.

About this Event


Available online via the free Zoom app

Monday, 15 Feb 2021 / 2pm – 5.30pm GMT

Tuesday, 16 Feb 2021 / 2pm – 5.30pm GMT

⏱️ Start times:

  • 6 am Pacific Time
  • 8 am Central
  • 9 am Eastern Time
  • 1pm CET
  • 2 pm UK Time (GMT)
  • 11pm Australian Central Time

Full event details including how to join our zoom room will be sent out 24 hours before the event via email.


Dataviz and infographic storytelling are fast-evolving graphic languages that are transforming design, data journalism and presentations. This online seminar provides an introduction to data visualisation’s potential as a storytelling medium as well as the principles behind the construction of effective and compelling visual displays of information.


The content is delivered through a mix of teaching, discussion, and exercises across seven hours of online interaction (two 3.5-hour sessions on consecutive days). The workshops will commence at 2:00pm and finish at 5:30pm on each day (UK time).

Attendees will work independently and in groups to address briefs with original visual solutions.

Topics covered include:

  • The history and principles of data-driven storytelling
  • Visual perception theory in practice
  • The anatomy of an effective visual display of information
  • Colour theory and usage
  • Charting conventions
  • Visual metaphors and semiotics applied to data encoding
  • Linear and interactive storytelling
  • Primary considerations: audience, purpose, medium
  • An overview of selected digital tools


The main goal of this workshop is to provide the knowledge and practical skills necessary to develop a strong foundation on information design.

Poorly designed presentations of data slow down decision-making, mislead your audience and can ultimately damage your brand. This workshop combines theoretical instruction with exercises in sketching and storyboarding to provide a detailed understanding of different aspects of decision-making that go into the creation of an effective data-driven narrative (infographic or dataviz).

Main objectives:

  • Gain a clear understanding of why and how we visualise data
  • Increase the sophistication of how to read and evaluate the effectiveness of visual displays of information, in order to create better briefs and/or give feedback effectively
  • Learn how to maximise design for impact, understanding and memorability
  • Identify best-fit solutions for data visualisation through a step by step process
  • Build a vocabulary of terms to bring back into the workflow


The seminar is designed to accommodate up to 20 participants to allow group discussions and individual participation. It is ideal for people with an interest in telling stories through data and no design experience is required.

Attendees come from various backgrounds and sectors:

  • Data researchers, analysts, statisticians, journalists, marketers, students looking to enhance the creativity and impact of their communications through design
  • Designers or developers looking to get a better understanding of data-driven visual solutions

What you need:

  • Basic drawing materials (pencil, pen, etc.)
  • A smart phone to snap pictures of your sketches
  • Access to a video camera and video conference

Valentina D’Efilippo is an award-winning designer, author, trainer and occasional speaker. Her passion for visual communication and digital media has taken form in data visualisation, art direction, and interaction design. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands and in 2013 she published The Infographic History of the World – a collection of more than 100 uniquely designed infographics.

Since 2014, Valentina has been teaching Masterclasses for the Guardian and the V&A. She has trained teams globally for clients such as Google, Pfizer, UBS, OPEC, United Nations ILO, and the NHS.

Other Info

ZOOM LINK is embedded in the confirmation ticket - you will simply need to click on the link, register, and get creating!

I am looking forward to you joining me in this online workshop!

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Date and Time


Online Event

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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