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Voiceworks Manchester @ Emirates Old Trafford

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Lancashire Cricket

Emirates Old Trafford

Talbot Road

Manchester

M16 0PX

United Kingdom

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Join this unique #voicefirst event bringing the best in the audio industry together to help brands get the most from the latest voice and audio innovations.

What the event will cover:

The Voice/Audio Revolution

It's predicted that by next year 30% of all searches will be conducted without a screen and 50% of all searches will be voice enabled. Spurred by the accessibility of technology like the Google Home and Amazon Alexa, voice activation is quickly becoming part of consumers everyday lives.

Running parallel to this, commercial audio continues to grow it's audience and engagement in the face of an ever fragmenting media landscape.

Voice Technology and Voice Search

When normal search engine optimisation rules don't apply, securing position zero on voice enabled platforms isn't an easy prospect. The voice search market is expanding at an exponential rate with The Adobe Voice Technology Study finding only recently that 48% of consumers use voice assistants for general web search.

Find out what do you need to do to optimise your site so it's sourced as results in voice search.

Audio Content and Podcasts

Ever wondered what goes in to the podcasts you listen to everyday? And how do you deliver branded content through audio? What can brands do to get the most out of this audio renaissance?

We will be discussing the full range of our audio content offering from strategy and concept to production and analysis with special consideration towards the commercial applications of one of the world's oldest forms of entertainment.

The Psychology of Sound

How does sound influence us? How does that one song get stuck in your head while others just wash straight over you? As new technological developments force advertisers to have a serious look at their audio branding, the science behind sound is revealing it to be so much more than just a fad.

Join us on a journey through time to show how sound evokes and stimulates our lives, thoughts, feelings, memories… and drives the decisions we make every day. With practical examples of not just what kind of sound works, but why.

Tied in with elements of psychology and behavioural bias, advertisers will be gaining true insight into how to sell through sound.

Sonic Branding

Music has the power to evoke emotion and alter perception. Sonic branding is strategically integrating sound into brand identity, as one of the main components to convey a brand's values, message and trigger emotional recall with consumers. Music brings people together transcending cultural and language barriers: it is a universal language that everybody understands. Giving brands a distinctive voice helps them cut through the noise and increase brand awareness and recognition. During this session MassiveMusic are going to walk you through the what, how and why of sonic branding and explain how you can create and use purposeful sound within your brand world whether you’re an SME or a multinational.

The Speakers

Sophie Hind, Managing Director of Voiceworks, has built a successful career working in strategic roles with some of the biggest media companies in the UK. Sophie joined Voiceworks in September 2018 to play a lead role in establishing the agency.

Igor Stark, Head of AI & Discoverability at Voiceworks, has 12 years’ worth of strategic digital marketing experience, working for some of the biggest global media agencies.

Neil Sloan has had a lifelong passion for radio and started his career at BBC Radio 1, producing shows for talent including Sara Cox, Vernon Kay and Scott Mills. Neil was the long-time producer for Greg James’ BBC Radio 1 programme.

John-Paul Hughes, Creative Director at Voiceworks, is a multi-award-winning advertising expert. John-Paul started his career at Glasgow-based creative agency Spike Media, before moving into radio with the Guardian Media Group. He has also held the role of Group Creative Director at Bauer Media and Group Creative Director at Communicorp UK.

Paul Reynolds, Managing Director at MassiveMusic, in 2011, Paul set up the London operation for international music agency MassiveMusic. He entered the company to the UK and Europe's sonic branding & strategy, music production, supervision and talent management industries, quickly becoming one of London's leading music agencies.

Who are Voiceworks?

Voiceworks is the only voice-first, full-service consultancy. Covering all aspects of audio from concept and ideology to production and execution, Voiceworks has the expertise to deliver and produce voice tech, voice search, audio content and creative audio branding.

The Voiceworks team consists of voice, audio, tech and SEO specialists, many of whom have a commercial radio background, with an innate understanding of how brands can build relationships with consumers in the audio world. The content team are also experts in production for public service broadcasters.

The agency’s ambition for the voice market is to not just deliver what we already know is possible, but to push the boundaries of what voice could be.

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Date and Time

Location

Lancashire Cricket

Emirates Old Trafford

Talbot Road

Manchester

M16 0PX

United Kingdom

View Map

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