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Surrey Business School | University of Surrey

Alexander Fleming Road

Business Insights Lab

Guildford

GU2

United Kingdom

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WHY?

"The most innovative companies in the world share one thing in common. They use design as an integrative resource to innovate more efficiently and successfully."

"Due to the remarkable success rate of design-led companies, design has evolved beyond making objects and simple visual communication. Organizations now want to learn how to think like designers, and apply design principles to the business strategy."


WHAT?

Learn how design can help you innovate and outsmart the competition to build a more successful business.

Join us for a full day of inspiring presentations and interactive sessions to discover different ways in which design can help you innovate: design thinking, service design, experience design, product design, co-design and design funding.

Wake Up Design will give you an insight into how designers think and solve problems and an opportunity to network and consult your projects.

Speakers:

Lukasz Liebersbach, Oxford Innovation ServicesDesign thinking

Simon de Kretser, FdK Design ConsultantsService design

Gus Desbarats, Alloy - Experience-led design

Angela Hobbs, Triteq - The hidden challenges of product design

Alan W Brown, Surrey Business School - Design thinking for MBAs

David Frohlich, Digital World Research Centre, University of Surrey - Co-design, designing with users

Edward Hobson, Knowledge Transfer Network - De-risking early stage design work, design funding

You will also have the opportunity to interact with our speakers through a series of short workshops and exercises.

For the full agenda and speaker profiles visit: wakeup.design



WHO?

Anyone representing dynamic businesses who are looking for new approaches or strategies to break cycles of the same old thinking. If you are interested in innovation in all areas of business, then this is for you!



HOW?

This valuable event is FREE of charge but places are limited so apply soon.
Local parking provided. You will receive your parking permit prior to the event.



SPONSORS & PARTNERS

Innovate 2 Succeed

University of Surrey’s Centre for the Digital Economy (CoDE)

Enterprise M3 Growth Hub

Knowledge Transfer Network

Enterprise Europe Network


CONTACT

If you have any questions about the event, please contact Lukasz Liebersbach at L.Liebersbach@oxin.co.uk




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Date and Time

Location

Surrey Business School | University of Surrey

Alexander Fleming Road

Business Insights Lab

Guildford

GU2

United Kingdom

View Map

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