The world of retail is changing, fast.

The ‘permacrisis’ is shaping people’s attitudes and behaviours. And retailers are having to adapt to survive and thrive against a backdrop of major societal and cultural shifts – leaders, challengers, and turnaround brands alike.

Companies are designing more connected customer experiences to meet changing demands and build equity.
People are expecting companies to contribute to their quality of life, above and beyond what they sell.
And both parties are having to step up in response to the climate crisis, which has rapidly become front page news.

How can brands wake up to the future of retail and win in this new world order? The answer lies in cultivating meaning. Meaning creates competitive advantage for brands, improves the quality of people’s lives and is better for the world.

What does it mean to be meaningful? It’s about how people connect with brands. And our proprietary Meaningful Brands study allows us to quantify and qualify these connections.

In the first event of our Wake Up To Retail series, we focused on how retail brands can create more connected shopping experiences. At Havas, we call this Connected Commerce.

Join us on 13 September as we host our second Wake Up to Retail event with a deep dive into our Meaningful Brands research. We’ll review people’s changing expectation of retailers and what drives equity for brands and quality of life for people.

The world of retail is changing. And the power is with the people.

Wake Up to Retail/Meaningful Brands (13 September 2023)