Watch This Space: YouTube & the Creative Economy

Watch this Space: YouTube and the Creative Economy
Webinar | Mon 29 Sept | 12:00-13:00

Join us for a special webinar delivered by YouTube, exploring how the platform is reshaping the UK’s creative economy. This one-hour session will uncover why 2025 is the year of the living room screen for YouTube, while also highlighting the platform’s unique power as a multi-format space—spanning Shorts, long-form, live, podcasts, and beyond. Whether you’re a filmmaker, content creator, or simply curious about how audiences are watching and connecting today, you’ll gain insights straight from YouTube that you won’t find anywhere else—plus the chance to ask your own questions in an interactive Q&A.

Camilla Krum is a Strategic Partner Manager at YouTube, where she works closely with some of the UK’s top creators who are redefining entertainment. Over her seven years at YouTube, Camilla has played a pivotal role in shaping the creator ecosystem—from founding the UK Shorts Creator Community to helping today’s leading voices scale their impact and reach global audiences. Passionate about the intersection of creativity, technology, and culture, she brings a unique perspective on how creators are transforming the way we watch, share, and connect.

Hosted by Anna Cronin. With over 25 years of experience, Anna has led the transformation of some of the UK’s most beloved media brands into future facing, digital-first powerhouses. She is currently consulting for The LEGO Group, following standout leadership roles including Global Director of Digital Content & Digital Commissioner at BBC Studios, Digital Content Director for Sir Elton John’s Rocket Entertainment, Commissioning Editor at Channel 4, and senior roles across ITV. Anna’s deep expertise in digital ecosystems, content strategy, and platform innovation makes her uniquely placed to guide the next generation of creators.