WE Hub Huddle - Meet, Eat and Greet

This interactive Huddle will be run by Larry Kotch who runs Brainbroker, a performance marketing agency based in London and Sofia (Bulgaria).

He will cover the different ways companies use Social Media to generate predictable streams of new customers. In Larry’s experience he says most SMEs and start-ups have a poor conception of what social media marketing is and invest considerable time and resource into activities that simply don't work. In the talk he will cover the differences between social media management (which most companies are doing) and paid social (which is what most companies should be doing but aren't). He will discuss and use live businesses who are part of the Huddle to show the different strategies and platforms suitable for different kinds of businesses, focusing on the core B2B and B2C strategies.