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WE NEED TO TALK ABOUT CANNABIS

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BBH HQ

60 Kingly Street

Soho

London

W1B 5DS

United Kingdom

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WE NEED TO TALK ABOUT CANNABIS is a panel discussion for marketing professionals interested in all things Cannabis, CBD and disruption

About this Event

We need to talk about cannabis: What it means for your brands, your business, your industry

The rise of cannabis has been a long time coming. From medicine to wellness, drinking to vaping, cannabis is about to throw a giant green spanner into many different market categories. Now, with evidence stacking up for its extraordinary medical benefits, this plant needs to deal with its image problem. Advertising agency BBH, in association with not-for-profit organisation CANNTalks, is kick-starting the cannabis conversation with a 60-minute discussion of the communication challenges facing the cannabis sector, and how the industry is influencing (and learning) from other markets.

The panel, chaired by BBH’s Global CMO Adam Arnold, will feature 3 leading experts in this exciting field and will address questions such as:

  1. What needs to be done to help convince members of the general public and healthcare professionals that medical cannabis is a legitimate arm of modern medicine?
  2. How can the communications industry help add clarity to the rapidly-expanding CBD market?
  3. How are current comms around the unregulated CBD market influencing public perception of medical cannabis?
  4. What are the barriers to widespread acceptance of cannabis in medicine - and how can comms help us overcome them?

Following a 60-minute discussion, BBH will host a 30-minute networking session and an opportunity to speak one-to-one with the experts in this field.

Looking forward to meeting you.

Suppliers need not apply

Date and Time

Location

BBH HQ

60 Kingly Street

Soho

London

W1B 5DS

United Kingdom

View Map

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