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We need to talk about us. How to write so people take notice.
Wed 22 March 2017, 12:30 – 13:30 GMT
We need to talk ‘about us’
Matt is co-founder of Writers, a specialist copywriting and content marketing company. A full-time writer for 20 years, he’s helped many businesses, brands and public sector organisations tell their story, bring their ideas to life, and get their messages across. He’s helped Vodafone, the world’s largest communications company, talk about its global network infrastructure (without sending people to sleep). He’s devised tones of voice for the likes of the Natural History Museum, Hotel du Vin and TNT, so they talk in a way that suits their personality. And he once wrote a script for Gordon Ramsay, and has been trying not to swear profusely ever since.