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WEAVE Workshop: How to Make the Most of What You Own

WEAVE Creative & Digital Network

Thursday, 12 October 2017 from 14:00 to 16:00 (BST)

WEAVE Workshop: How to Make the Most of What You Own

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Ticket Type Sales End Price * Fee Quantity
Event Booking (1 person) 2 Oct 2017 £50.00 £3.24
* Prices include VAT

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Event Details

The Skills and Growth Company in conjunction with The WEAVE network, are pleased to announce that Erica Wolfe-Murray of Lola Media,  will run a one-off workshop for local Creative Digital companies. 

The workshop will be a fast paced look at how creative and digital  companies can make more of what they own including using their intellectual  assets to generate income.  

Places on this workshop will be available on a first come first served basis at a 50% discount for local companies - making the fee only £50 ( + Eventbrite booking fees).


Talking about the workshop, Erica said:

“One question that crops up time and again in most creative companies is 'What do we own?’, quickly followed by ‘What can we do with it?’…

We all know creative individuals and companies largely follow a 'work for hire' principle which leaves them owning very little, and their clients owning the rest.  In fact, most companies own various intellectual assets which are just waiting for their chance to generate income in myriad ways.  Often they are hidden, their value goes unrecognised, there is little understanding about how to generate revenues from them, or they are given away.

And when creative people talk about IP, they mentally park it in the ‘lawyers’ remit.  But this could not be further from the truth… IP is really meant to be helping you, the creative people, benefit from what you create. 

At this half-day workshop with IP innovator Erica Wolfe-Murray you'll receive a snappy introduction to IP, before working through a range of useful tools to help you recognise your assets, and how to retain and monetise them.

You'll leave with a real working knowledge of :

  • The assets that can be found in your business.
  • A variety of ways to protect and monetise your assets.
  • The different approaches to revenue generation.
  • How to change your company thinking to ensure IP is harnessed and developed in the future.
  • A toolkit you can use to help explore the opportunities for individual assets more thoroughly.

Towards the end of the session, we will run a fast-paced ‘show & tell’ asset sandpit, applying some of what you have learned to assets brought by each person.  You will get the chance to see how simply and effectively the tools you've learned can give rise to new thinking and ways of working.

What asset should you bring?    You can bring any creative asset you want.  It’s best to have a mix during the session.  It could be a cartoon character, a blog, a logo, a fashion design, a print - anything.”  


Bio of Erica Wolfe-Murray

I founded innovation studio Lola Media five years ago to help creative, cultural and tech companies harness their intellectual assets. Clients range across the spectrum from NB Studio, Softwire, Moving Brands to UK Parliament, from Harvey Nicks, Rachel Khoo and Benjamin Pollock’s Toyshop to the Intellectual Property Office, from start-ups to Hackney Empire, the LCC and Soho House. I focus on finding new uses for existing assets, new revenues, audiences and ways of building IP to ensure greater resilience.  

I started in mainstream advertising with clients such as British Airways, London Transport and Dairy Crest, then happily moved from account management to copywriting for the Conran Design Group, working on the relaunch of Heal's, Habitat, the Conran Shop and Mothercare.  I later joined design studio, the Small Back Room becoming the director responsible for B2C clients such as NatWest, Next, Courtaulds and Saatchis.

I went on to jointly start an independent doc production company, at the same time as launching my own small design company, working for clients such as Dolland & Aitchison, Muscular Dystrophy Group, Historic Royal Palaces.  We ran our own home furnishing & garden accessory mail order catalogue too, with most of the products designed by us and sourced in the UK.   Then for ten years I worked at Touch Productions, launching and running joint a venture with National Geographic. Clients included the BBC, Channel 4, ITV, Discovery, Animal Planet.

Having fulfilled roles as Creative Director and Financial Director, I advise on intellectual assets from both a creative and financial perspective.

I've run training programmes for D&AD, the DBA, the University of Westminster, Creative England, Skillset, the British Council and the University of Wales.  I’ve recently finished a book Think About It This Way : An Ideas Book for Business Growth aimed at helping the UK’s 4.7m small companies grow in myriad ways, with little or no cos, as well as three ebooks - the latter largely aimed at the creative industries.


Do you have questions about WEAVE Workshop: How to Make the Most of What You Own? Contact WEAVE Creative & Digital Network

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When & Where

Federation House, Manchester
Balloon Street
M4 2AH
United Kingdom

Thursday, 12 October 2017 from 14:00 to 16:00 (BST)

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WEAVE Creative & Digital Network

The Weave Town Talks series programme of events will bring high profile sector leaders to the region, to stimulate debate and discourse on the creative and digital sector, and to raise the profile of these industries in Cheshire East. Hosted by Weave, the Creative and Digital Network, which champions the sector and ss part of the SHIFT Digital Year of Making,

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WEAVE Workshop: How to Make the Most of What You Own
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