We are running a series of workshops to help business owners/managers to better understand the world of marketing. The workshops cover both digital and traditional marketing strategies and are approximately one hour long followed by half an hour of discussion and Q&A’s. You are welcome to attend some or all of the workshops but be quick, as places are limited to 12 per workshop.

This session covers Web design and web pages.

Can your customers find you? Is a website essential to your business? Are you aware that 70% of consumers give a company credibility based upon their website. This course will cover the website rules of engagement, template based building software, mobile friendly websites, calls to action and the power of the blog page.

Other workshops coming up;

19th July 2019

PR: Posts, Blogs and the importance of strong content

How can businesses utilise the power of PR and ensure they stay current in the media without a budget? PR versus advertising, how to get featured in magazines and papers, ways to write an editorial and the power of language.

23rd August 2019

The power of video

With around 8 billion daily views on Facebook alone, video is a vital tool for marketing in 2019. This course will look at the importance of online video, the basics – audio, lighting and background, applications to use to progress, video and your brand.

20th September 2019

Paid advertising

Pay per click (PPC) is a form of online advertising where you only pay for advertising each time someone clicks your online advert. Attendees will five ways your business will benefit from PPC advertising and how to set up PPC campaigns.

18th October 2019

Online Shops and E-commerce

Is E-commerce right for your business? Attendees will explore the advantages of e-commerce and understand how to set up an e-commerce store efficiently.

15th November 2019

Market Research and Analytics

Effective market analysis can help in getting valuable insights into your customer behaviours, market trends, better understanding of your competitors, ongoing market trends, demographics and the traits of customers.

13th December 2019

Marketing subject TBC