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Webinar: Driving social engagement – how to tell if your social media strategy is working

Breakthrough Business Events

Wednesday, 13 May 2015 from 13:00 to 14:00 (BST)

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Social media is one of the strongest ways to connect with your target market, especially because so many companies have yet to really get on board with it. But there’s no point in doing it if you’re not getting an ROI — and having a negative social media presence can be worse than none at all!


This webinar with Sherilyn Shackell will explore the how you can use social media to drive engagement in your target market.


In the webinar, she'll teach you:


-- Why social media is such a powerful force for engagement


-- How to avoid making the mistakes that will turn your target market off

-- The simple, but often overlooked key to truly engaging with your followers

-- How to leverage your social media engagement for eventual sales


The webinar will be hosted by Smarta co-founder Matt Thomas, and both he and Sherilyn will be on hand to answer your questions.


Sherilyn Shackell, Founder of The Marketing Academy

Sherilyn Shackell
Sherilyn is the Founder of The Marketing Academy a UK based non profit organisation dedicated to the development of leadership talent in the world of marketing & advertising. The only organisation of its kind, The Marketing Academy brings together CEO’s CMO’s and Agency Presidents to nurture develop and inspire an entire generation of future leaders through its unique and powerful development programmes.

Sherilyn is also the CEO of Highfield Human Solutions Group and is a Trustee of the Plant for Peace Foundation an inspirational charity aimed at bringing peace to Afghanistan through horticultural development. She is a member of the Marketing Group of Great Britain and the recipient of the Chartered Institute of Marketing’s ‘Special Award for Contribution to Marketing’.

Sherilyn is driven by the single belief that 'every person has the ability to achieve something truly exceptional'.

Matt Thomas, C.O.O. at Smarta

COO at Smarta, he oversees all business activity and strategy alongside founder Shaa Wasmund. A business journo by trade, Matt was part of the founding team at Smarta having previously edited and a number of B2B trade titles. He’s a mentor, coach and small business obsessive and stopped counting the number of entrepreneurs he¹d interviewed when he got to 1,000. Matt has authored two books: 'Starting Your Own Shops' and 'The Smarta Way To Do Business. In 2011, he was named in the Courvoisier Future 500, CEO collection of the most talented, inspirational and forward thinking people in the UK.

Smarta & Santander believe strongly in protecting the privacy of all event users ("you", "yours"). By registering for this event, you consent to the collection and use of your personal and business information by Smarta & Santander. By registering for this event, you will be asked to provide feedback and to join the Santander online community to continue to share learning with your peers. Your details will be passed to Santander’s local business development team and they may get in touch via email or telephone to introduce themselves. You can opt out of these additional uses at any time by emailing ( Your details will be added to Smarta’s database and you can unsubscribe at any time. Your details will not be passed to any organisation outside of Smarta & Santander.

Do you have questions about Webinar: Driving social engagement – how to tell if your social media strategy is working? Contact Breakthrough Business Events


Webinar: Driving social engagement – how to tell if your social media strategy is working
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