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Webinar: Export #101 trading overseas

Breakthrough Business Events

Wednesday, 8 April 2015 from 13:00 to 14:00 (BST)

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Free ticket Ended Free  

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Event Details

Looking to go global? You’re not alone. No longer the sole domain of big business, increasing numbers of fast growth, entrepreneurial companies are exporting their way to success.


In the last two years, Santander’s Breakthrough Programme has run Trade Missions to New York, Boston, Mexico City, Rio de Janiero, São Paulo, Abu Dhabi and Dubai supporting more small businesses like yours to establish international networks, presence and sales.


In this webinar we’ll be joined by Mark Collings, Head of International, SME Banking at Santander, who in addition to helping hundreds of SMEs to grow overseas, has also started a number of his own exporting businesses.


Adam Sopher, CEO of Joe & Seph’s, will also be sharing how he’s taken his innovative popcorn company to 15 countries in the past two years, as well as securing deals with international hotel chains and airlines.


Hear the inside track on:


- Identifying the right time to start exporting


- Which markets to tackle first


- How to build networks and contacts in new territories


- The pitfalls to avoid when trading overseas for the first time


The webinar will be hosted by Smarta co-founder Matt Thomas, who will also take your questions for our experts panel.


Don’t miss out on this outstanding opportunity to prepare your business for international trade – book your place now.

Adam Sopher, Co-founder & Director, Joe & Seph's Gourmet Popcorn

Adam Sopher

Adam Sopher - Previously worked for Deloitte UK and then Dixons Retail (owner of Currys & PC World) before resigning to be a Popcorneur! The Joe & Seph’s flavour range is immense, encompassing the sweet, savoury and traditional but always with a focus on innovation. From Gin & Tonic to Cheese on Toast, there is a variety to suit every palate and, since launching, the brand has achieved an incredible 15 Gold Great Taste Awards. Their popcorn is used by the leading lights of the hospitality industry from Claridges, to The Soho Hotel, as well as the Cineworld Cinema group. Joe & Seph’s popcorn is also stocked at Selfridges, Harrods, Whole Foods, Harvey Nichols, Ocado, Waitrose and lots of good independent stores, as well on four leading airlines and exported to over 15 countries worldwide. 

Mark Collings, Head of International, SME Banking Santander

Mark Collings

Mark has over 25 years’ banking and business experience through a wide variety of roles in the corporate and commercial banking arena.
Mark leads the Santander International Team in the UK focussed on helping SMEs growing overseas. He has previously headed up International, Working Capital, Cash Management & Foreign Exchange Teams for other banks in the UK SME Market. Mark has also spent time building businesses in the SME market that trade internationally whilst away from the banking sector during the past 10 years. 
Matt Thomas, C.O.O. at Smarta

COO at Smarta, he oversees all business activity and strategy alongside founder Shaa Wasmund. A business journo by trade, Matt was part of the founding team at Smarta having previously edited and a number of B2B trade titles. He’s a mentor, coach and small business obsessive and stopped counting the number of entrepreneurs he¹d interviewed when he got to 1,000. Matt has authored two books: 'Starting Your Own Shops' and 'The Smarta Way To Do Business. In 2011, he was named in the Courvoisier Future 500, CEO collection of the most talented, inspirational and forward thinking people in the UK.

Smarta & Santander believe strongly in protecting the privacy of all event users ("you", "yours"). By registering for this event, you consent to the collection and use of your personal and business information by Smarta & Santander. By registering for this event, you will be asked to provide feedback and to join the Santander online community to continue to share learning with your peers. Your details will be passed to Santander’s local business development team and they may get in touch via email or telephone to introduce themselves. You can opt out of these additional uses at any time by emailing ( Your details will be added to Smarta’s database and you can unsubscribe at any time. Your details will not be passed to any organisation outside of Smarta & Santander.

Do you have questions about Webinar: Export #101 trading overseas? Contact Breakthrough Business Events

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