Webinar Invitation: Comms for Social Good

Join the Thinks Applied Behavioural Science Team sharing insights from two large-scale communications experiments to discover what really works when trying to shift behaviour for the better and strengthen protective factors.

Dr Carol McNaughton Nicholls, Max Mawby, and Eoin Campbell, Thinks Applied Behavioural Science and Dan Riley, GambleAware will explore best practice for designing, developing and testing communications that make a real-world impact.

🔍 What You’ll Learn

• When good comms go bad and what to do about it: Findings from our work with GambleAware, where some “safer gambling” adverts actually reinforced the idea that gambling is safe and harmless fun. We’ll explore the backfire effect, why this happens and what more effective messaging looks like
• Gamification in action: How we partnered with Ofcom to design a behavioural science-based interactive game that helps people recognise the signs of romance fraud, and why it proved more powerful than traditional awareness campaigns
• Practical insights: Best practice for designing, developing, and testing communications that make a real-world impact.
  

Both case studies have been nominated for this year’s Market Research Society (MRS) Impact Awards in the categories of Creative Development and Media Research.

Together, they’ll discuss key emerging trends in communication, exploring how to:

• Identify and prevent message backfire effects
• Harness gamification for deeper audience engagement
• Apply behavioural insights to social challenges from improving financial wellbeing and road safety to tackling misinformation