As corporate communication managers, we can rely upon a wide array of tools and methodologies to set up a communication plan, and we have access to a plethora of communication channels.
Still we need to choose what and how to communicate in order to avoid sending out mixed signals and make a difference in terms of corporate brand building.
This webinar will propose a roadmap to fill up a corporate communication plan with content, in accordance with the company purposes and avoiding the most common mistakes in dealing with the complexity of the context in which communication takes place.
Presenter Carlo Stasi
Carlo is an MBA alumni and a member of the OUBS Alumni Council. His regular assignments include a lecturer in Project Management and a Mentor to MBA students.
Carlo is a corporate communication expert responsible for creating and implementing campaigns that extend brand and organisation vision. Carlo has sound experience both in the private sector and in supporting European Commission's awareness raising initiatives.