Webinar: Three Strategies for Closing the Customer Gap

Brand and business leaders point to customer-centricity as a hallmark of success. But too often, that ambition fails to manifest into reality. We call this the customer gap. In this 45 minute webinar, join a roster of experts from FlexMR to discover how three simple exercises you can adopt from systems and networked thinking to overcome this challenge and put customers back at the heart of strategic decision making. You'll hear from:

• Maria Twigge on how connection mapping helps us to zoom out from the day to day and identify insight gaps that can be addressed across business units
• Charlotte Duff on the emerging practice of insight relays - creative role play exercises that model how different stakeholders understand customer insight
• Ed Hill on the role that insight beacons, low-effort, high-visibility methods to regularly surface insights play in changing habits

At the end of the webinar, you'll have the opportunity to ask questions to our panel of experts.