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Webinar: Using Twitter for Academic Purposes

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Presenter: Rachel Heah, School of Law and Social Justice

Twitter can be used for a variety of academic purposes, including communicating research, sharing information, growing networks, as well as for keeping updated on the latest news pertaining to a specific research topic or area. As such, a number of academics have a Twitter presence – for example, Priem et al (2012) estimate that one in 40 active scholars in universities use Twitter – and that number is increasing each day.

This one-hour webinar is designed for researchers who are new to Twitter, as well as those who are already on Twitter, but would like to explore some of its more intermediate or advanced features. Throughout the webinar, attendees will be encouraged to share their motivations/reasons for using Twitter as well as to exchange ideas on some of the ways they are already using, or want to use, Twitter for academic purposes.

Aside from the above, this webinar will also look at the following topics:
• How academics in higher education use Twitter (drawing on research, such as that of Veletsianos (2011) and Budge et al (2016), as well as attendees’ own experiences)
• How to set up a Twitter account and tailor it to a specific research topic
• How to use Twitter to grow research networks
• Other uses of Twitter (e.g. to locate conferences, find subject tags, etc)
• Tweeting styles (including tone of voice) and how that impacts the dissemination of information
• How to measure the impact of information disseminated on Twitter (e.g. by using Twitter Analytics)
• University of Liverpool’s guidelines on using social media
• Other resources for developing Twitter usage

Registration: You are recommended to use your University of Liverpool email to register on Eventbrite and then the calendar invitation will be added to your University calendar. We reserve the right to remove attendees who do not appear to be members of this University.


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