Webinar:The future of travel & hospitality:perspectives from China & Europe

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According to the OECD, the impact of COVID on international tourism, could result in a decline of between 60-80%. Can the industry survive?

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COVID19 has completely humbled the travel and hospitality sectors bringing airlines, hotel chains, restaurants and spas to their knees.

Flights between the UK and China have been so limited that tickets prices have soared. The public are anxious about safety and with the ever changing post holiday quarantine rules, travellers are hesitant about going abroad. Lockdown has created fertile online ground for virtual tech meeting platforms resulting in a drop in business travel.

According to the OECD, the impact of COVID on international tourism, could result in a decline of between 60-80%. What are the predictions of industry experts about the future of travel & hospitality? Which markets will rebound soonest and who will be the winners? How are destinations engaging with consumers & what will China-UK & global hospitality & travel look like in the future?

Find out more from our leading experts in the field:

Roy Graff - MD for EMEA, DragonTrail Interactive, digital tourism marketing agency. Roy has over 25 years of experience working in and with China in the tourism, hospitality, luxury retail and digital marketing sectors & since 2005 he has delivered strategic advice, business development, market research, marketing and distribution services to a range of clients & sectors. Roy is Co-author of the book 'China, the Future of Travel' (2019) www.chinafutureoftravel.com Roy has held senior management and director roles at multinational travel companies (wholesale/retail and online) in business development, marketing, sales, distribution and product development.

Mike Kilburn - Asst GM, Sustainability, Hong Kong Airport Authority. Mike is responsible for implementing Airport Authority Hong Kong’s industry-leading “airport-wide” approach to managing Hong Kong International Airport’s environmental footprint and for creating and developing AAHK’s sustainability strategy and sustainability reporting process. He is Chair of the Airports Council International (ACI) World Environment Standing Committee and immediate past Chair of the ACI Asia Pacific Regional Environmental Committee. He is also the Chair of the Hong Kong General Chamber’s Environmental and Sustainability Committee. In the past he worked as a bird watching guide in both Hong Kong and the most beautiful and biodiverse corners of China.

Katharine Le Quesne - MD, HoCoSo, an advisory firm specialising in creating unique hospitality experiences and destinations. Katharine supports clients including governments, investors, companies & destinations with the growth, transformation and creation of hospitality: concept (re)development & portfolio creation; project scoping and execution; asset management; and education. She previously worked real estate in China & then in Asia and Europe for Arthur Andersen and Deloitte, within their specialist hotel advisory practices. She launched and ran the first monthly hotel benchmark survey for Asia Pacific. Katharine is also involved with training the next generation of hospitality leaders, currently as Head of Resorts at the Glion Institute of Higher Education, Switzerland.She has been an industry advisor on the World Economic Forum Travel & Tourism Competitiveness Report

Hazel Sellar - VisitScotland, Scotland's National Tourism Organisation. Hazel is responsible for promoting Scotland as a visitor destination in the East Asia Markets, of which China is a priority for VisitScotland. She works closely with colleagues in other public agencies, VisitBritain, airlines, airports, destination management organisations, industry and other tourism stakeholders. Her teammarket Scotland to the region through marketing campaigns and working with the travel trade, directed by a strategy designed to sustainably maximise the economic impact on Scotland. They provide information and inspiration to visitors as well as advice to industry. Hazel joined VisitScotland in 2018 after spending 8 years working in marketing and PR including 4 years in Beijing.

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