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Website Marketing: AdWords, SEO and Analytics

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Cornwall's Regimental Museum

The Keep

Bodmin

PL31 1EG

United Kingdom

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IS YOUR WEBSITE WORKING FOR YOU?

Even if you’re new to the world of web marketing you've probably heard of Google Adwords and Analytics. They are important tools for any business that wants to develop its online presence. So if you're looking for a deeper footfall, or just to improve your understanding of these brilliant tools, this course is for you.

The session will be delivered by Sara Pugh, MD of design and marketing agency Eight Wire. It's a chance to review your website and ensure it's really working for you. You will look at the user experience and how visitors engage with your site; What's the call to action? Are you capturing data? You'll check your search engine optimization (SEO) and see if the site is being found and ranking well in search engines such as Google. You will be given practical tools and tips on how you can improve this and review how your site is working on tablet and mobile devices.

Google Analytics

Analytics is a powerful platform that will help you to understand your website. It measures things like website traffic, conversions, and ad performance, providing you with useful data that can inform where to focus your online efforts.

Google Adwords

In a nutshell, Adwords is a PPC (pay-per-click) marketing tool developed by Google that allows you to pay or "advertise” for your website to appear higher in their search engine listings when certain ‘Keywords' are entered as search terms. Because of the ubiquity of the Google search engine in today's online landscape, ensuring that your website appears high on the list is very important.

Who is it for?

This course is designed for creative industries businesses.You should also have a website that you want to direct traffic to. You'll get the most out of the session if you're already familiar with Adwords and Analytics.

Will I need to bring anything?

If you sign up for this course, please bring along a laptop with WiFi functionality.

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Date and Time

Location

Cornwall's Regimental Museum

The Keep

Bodmin

PL31 1EG

United Kingdom

View Map

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