WeChat has the reputation of being the 'remote control' of Chinese daily life.

Are you only using WeChat to communicate with your Chinese audience at the moment? This workshop helps you to discover WeChat as a marketing and promotion tool. By exploring WeChat’s features and looking at some successful examples, you can learn to fully utilize WeChat to brand and market your profile or your product. As a result, you can build your brand presence in China's mobile Internet.

Aimed at:

Professionals offering (online) products or services for the Chinese market who want to enhance their presence and promote their profiles.

People who are interested in understanding the features and trends of WeChat for marketing purposes so they can get more bookings.

Workshop outcomes:

• You will gain an understanding of WeChat’s vital role in the Chinese market, its eco-system, and future trends.
• You will understand the role and function of WeChat Moments, WeChat Snapchat, Wechat Name Card , and discover how they are relevant to your marketing effort.
• You will explore all the basics and social functions of using WeChat with a non-Chinese phone: how to set it up, how to explore moments, how to share name cards, how to organize group communication, etc.
• You will get an action plan of what you can do immediately to use WeChat as a shop front and a research tool, as part of your branding journey.

Unique offering:

WeChat is the biggest and most powerful social network mobile app. This workshop focuses on how to use WeChat for marketing, promotion, and communication purposes, at a beginner level.

Agenda: This is a one-hour interactive online workshop with the following agenda:

• What’s WeChat?
• Context: the vital role of WeChat in Chinese daily life
• Relevant WeChat products explained: Moments, Subscription Accounts (articles), Channels (one-minute videos), Mini Programs
• WeChat as a search engine
• All the basics of using WeChat with a non - Chinese phone number
• Use WeChat for Promotion action list and shop front
• Action list
• Questions and answers