Week -2 Digital Clean up & LinkedIn Lab

Week -2 Digital Clean up & LinkedIn Lab

By Edinburgh Finishing School

Overview

Clean up your socials and power-up LinkedIn, fix privacy, craft a sharp headline/About, add metrics. Practical hands on lab, coach feedback.

Week -2 Digital Clean up & LinkedIn Lab


Bring: Laptop + charger (essential)


What you’ll learn (and actually use)

  • Professional digital footprint: audit Google results, fix privacy settings, and remove/redesign posts that undercut credibility.
  • Recruiter reality check: what hiring managers actually scan (photo, headline, About, top 3 experiences, skills, activity).
  • LinkedIn that works: headline formula, punchy “About,” quantified bullets with STAR proof, clean URL, contact settings.
  • Social media alignment: tighten Instagram/TikTok/X bios, highlights, and privacy so your platforms don’t contradict your CV.
  • Email signature + contact hygiene: consistent identity across LinkedIn, CV, and email.

Why it matters

You’re searched before you’re shortlisted. A messy online presence quietly disqualifies strong candidates.

Week 2 gives you a clean, credible digital profile that supports interviews, internships, and referrals.

You’ll leave with

  • Polished LinkedIn profile: refreshed photo/banner, sharp headline, focused About, STAR bullets, skills, and a custom URL.
  • Recruiter-ready settings: correct visibility, contact options, and “Open to Work.”
  • 30-minute Social Media Clean-Up Plan: privacy checks, bio refresh, and highlights/pins for Instagram/TikTok/X.
  • Professional email signature: copy-paste template with role, links, and conventions.
  • Personal brand tagline: one-line value statement aligned to target roles.
  • Metrics to prove impact: quantified results added to two key experiences.
  • Coach notes: one priority upgrade + a one-week action list to lock in gains.

What to bring

  • Laptop + charger (non-negotiable).
  • Notebook/pen (we’ll also provide a checklist).
  • Smart-casual—comfortable for working.

Who this is for

  • Students with good content, weak online framing.
  • People who worry past posts could cost opportunities.
  • Society leaders/volunteers who want their impact to show credibly online.
  • Career-switchers or international students needing UK-norm signals.
Category: Science & Tech, Social Media

Good to know

Highlights

  • 2 hours
  • In person

Refund Policy

No refunds

Location

Old College, The University of Edinburgh

South Bridge

Edinburgh EH8 9YL United Kingdom

How do you want to get there?

Organised by

Edinburgh Finishing School

Followers

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Events

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Hosting

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£50
Feb 3 · 17:00 GMT