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West Midlands sales leaders masterclass - build your world class sales cul...

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Hagley Golf Club

DY9 9JW

United Kingdom

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Thursday 11th February 2020 at Hagley Golf Club – 9.00am for 9:30 through to 12:30pm with excellent networking opportunities with your peers both before and after the sessions.


  • A masterclass for the Midlands’ finest business and sales leaders
  • Tear up the playbook and create a world-class sales or business development team
  • This workshop is not for the faint-hearted – it will be lively and interactive, there will be zero PowerPoint!
  • Strap yourself in for a rollercoaster ride on a quest for the truth

5 things you will take away

  • New strategies and tactics to transform your team
  • How to hire ‘A player’ sales people with winning attitudes and habits
  • Maximise your ROI on your Sales department
  • Differentiate yourself from your competitors and move away from traditional USPs and Features and benefits selling
  • Valuable insights into the psychology of B2B selling and what really motivates decision makers to take action

Who is this aimed at?

  • Sales and business leaders who recognise any of the following frustrations:
  • Unpaid consulting by your people, giving away your solutions without first getting commitment
  • Your people are reluctant to prospect and use prospecting avoidance strategies to hide this
  • Sales people playing the ‘quote and hope’ game in the absence of more effective behaviour
  • Not enough high quality new appointments coming into the sales pipeline

5 things you will take away
  • New strategies and tactics to transform your team
  • How to hire ‘A player’ sales people with winning attitudes and habits
  • Insights into how to maximise the ROI on your sales department
  • Genuinely unique ways to differentiate yourself from your competitors and move away from traditional ‘USP’s and features and benefits selling
  • Valuable knowledge of the psychology of B2B selling and what really motivates decision-makers to take action

There will be ample opportunity to network with your peers.You will leave this workshop inspired and energised with actionable tactics you can use immediately. We guarantee it will be unlike any other sales improvement workshop you have ever been to. Buckle up for the ride.

The speaker, Mark Wormald is considered by many as the Midlands leading sales guru. Mark has been a leading international sales trainer and sales leadership coach and public speaker for 14 years. He is CEO of the Midlands base of Sandler Training, the world’s largest sales improvement organisation. An electronics engineer by profession, he has notched up a career in sales management in the Aerospace, Electronics and IT sectors.

You can see Mark discussing sales management challenges here: https://www.youtube.com/watch?v=GYC74JDjHWY
Want more information before allocating a full morning of your valuable time to this event?

Give us a call on the Event Hotline - 07973 640 453

Agenda
09:00 - Networking with other MDs, CEOs and business owners


09.30 - Introduction to the session, expectations and take-aways to implement


10:15 - Break out session, why are we here, what would we love to improve in our sales department?


10.45 - Buyer and seller, what is it with the relationship, why does it often seem to be like a dance?


11:00 - Break


11.45 - Alternative strategies and tactics to selling. "Break the rules and win more business"


12.20 - Lessons learned and what will I put into action right away?

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Hagley Golf Club

DY9 9JW

United Kingdom

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