DIGITAL TRANSFORMATION
Learn how businesses can be transformed by integrating digital marketing and digital techniques into their business strategy to increase sales, expand marketplaces and improve brand image and awareness. Presenting practical case studies of businesses they have worked with since the crisis, Keith Bateup, co-founder of Digibubble, will be discussing how real life businesses they have worked with have pivoted their existing business model using various techniques to ensure survival and to thrive going forward. The second guest speaker will be Estelle Dingley, International Trade Adviser and Growth Mentor with the Department for International Trade who will be exploring how to grow your market through ecommerce locally, nationally and internationally, helping you to choose the right marketplace to achieve your goals.
WHO IS THIS EVENT FOR?
This workshop is ideal for small business owners and micro businesses who sell from a physical location or within a specific geographical area and want to learn about how to integrate digital marketing techniques into their business to expand their markets and sell online. Using case studies we will illustrate how businesses have started their digital journey to survive and grow.
The session will also explore the various methods for selling online, exploring ecommerce platforms and how these can help secure online sales and expand audiences.
SESSION CONTENT
● Exploration of four real life case studies
● How to start selling online
● Ecommerce marketplaces and how to choose the best one for your business
● Audience Q&A
SESSION TAKE-AWAYS
● Inspiration to start your own digital journey
● How and where to start selling online
● Tool to help choose which ecommerce platform
● Why you might consider expanding into international markets
The session is hosted on the Remo event platform by Joanne Yates who heads up the Freedom Works Member Accelerator Support Service which encourages collaboration within the Freedom Works co-working community and external partners. Freedom Works currently has co-working spaces in Hove, Worthing, Gatwick and Chichester and offers flexible, professional coworking solutions to SMEs, freelancers and solo workers. She will be joined by our expert panel:
● Keith Bateup, Digibubble, a full service digital marketing agency which includes website design and development and digital marketing. Digibubble offer business support to ensure that digital aspects of your business fulfill their potential and deliver results.
● Estelle Dingley - International Trade Adviser, Department for International Trade. Estelle is a Growth Mentor who specialises in global strategy, export sales, ecommerce and digital.
REMO
If you are unfamiliar with using the Remo platform…….don’t worry - this is new to us all! Joanne will provide you with all of the information that you need to navigate the platform. When you first arrive you will be virtually seated on a table with other participants. Please switch your camera and microphone on and introduce yourself. When the event starts, your microphone will be muted and your camera switched off while Joanne shows you how to use the platform and introduces you to the experts. While you wait, you may want to complete your profile…...click on the top right hand corner and you can update your details and add a picture.