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West Sussex Recover & Rise #5: SEO for Local Businesses | Training

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For local businesses with a physical location or an online website to improve SEO knowledge and start ranking higher on Google results.

About this Event

In the New Year, West Sussex County Council is supporting a new initiative across the county to help small businesses who are finding the current climate commercially tough.

The West Sussex Recover & Rise in 2021 program is a series of nine FREE online workshops designed to give small businesses a robust toolkit to not only survive through another year of unpredictable times, but to thrive.

These sessions have been put together by local experts (Rume2, Shake It Up Creative & Creative Bloom in partnership with the County Council) to help business owners define, communicate and market in the right way to attract and retain customers throughout 2021.

From product/service definition to networking, from setting goals & KPIs to tracking success through analytics, from action planning to digital marketing, this program will give small and micro companies the structure and sales that many of them desperately need as we head into a new year.

The sessions will be run online and will take place at 12pm every Tuesday & Friday from Tuesday12 January.

Interested organisations can use the link below to sign up for any or all of the sessions.

Sign up to workshops.

The business must be located within West Sussex to be eligible for these workshops.

WHO IS THIS TRAINING FOR?

This course is for people who sell from a physical location or to a specific geographic area and have never tried (or maybe dabbled) with SEO. You might be a small business owner, have responsibility for marketing or are starting your journey into digital.

"I attended one of Creative Bloom's Local SEO courses and was thoroughly impressed by their expertise in digital marketing. The value of the course was exceptional and Ollie's delivery hammered home the importance of maintaining my SEO!"

- Elijah Peart

This course will give you a fantastic understanding of the fundamentals of Local SEO. Local Search Engine Optimisation is a vital investment in your digital 'shop window'. Your customers need to be able to find out who you are, where you are and what you sell within moments of searching for your business, product or service.

COURSE TAKEAWAYS

  • Learn How To Optimise Your Website For Local Search
  • Understand Where To List Your Company On Third Party Sites
  • Figure Out Who Your Customers Are And What They're Searching For
  • Learn How To Implement All The Signals Google Is Looking For
  • Free Tools To Improve Local SEO

COURSE CONTENT:

  • What is Local SEO and why does it matter?
  • Ranking factors
  • How to optimise your website for local SEO
  • Local content & social media strategies
  • Link building & citations
  • Google business page optimisation
  • Review strategies
  • Local SEO hacks

"Recently attended an SEO workshop which gave an excellent overview of the subject. Well presented and very informative, Stuart and Ollie clearly know their stuff. I left with lots of 'takeaways' on how to improve SEO in the business!"

- Nicola, Victoria Green

This workshop is part of a nine series set of workshops for West Sussex Recover & Rise 2021 - to see other workshops available click here.

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