West Sussex Recover & Rise #9: Google Adwords | Training

In the New Year, West Sussex County Council is supporting a new initiative across the county to help small businesses who are finding the current climate commercially tough.

The West Sussex Recover & Rise in 2021 program is a series of nine FREE online workshops designed to give small businesses a robust toolkit to not only survive through another year of unpredictable times, but to thrive.

These sessions have been put together by local experts (Rume2, Shake It Up Creative & Creative Bloom in partnership with the County Council) to help business owners define, communicate and market in the right way to attract and retain customers throughout 2021.

From product/service definition to networking, from setting goals & KPIs to tracking success through analytics, from action planning to digital marketing, this program will give small and micro companies the structure and sales that many of them desperately need as we head into a new year.

The sessions will be run online and will take place at 12pm every Tuesday & Friday from Tuesday12 January.

Interested organisations can use the link below to sign up for any or all of the sessions.

Sign up to workshops.

The business must be located within West Sussex to be eligible for these workshops.

GOOGLE ADWORDS TRAINING

In our online Pay Per Click (PPC) you’ll learn why paid advertising is so important, how it can boost your website traffic and ultimately get you more customers. We’ll talk through search only advertising on Google’s Adwords and give you the foundation to start building great paid campaigns.

WHO IS THIS TRAINING FOR?

This training course is ideal for small business owners, individuals who are interested in paid advertising, or those who have a little extra budget they’d like to put towards the marketing of their website, service or product.

"The PPC session was very helpful and so clear, which was great for me as I am new to digital marketing and analytics. It was quickly obvious where I was going wrong with my existing ads and not spending money per click as efficiently as I could."

- Lydie, Google Reviews.

WHAT YOU WILL LEARN

• Why PPC is so effective and how does it work?
• What factors determine Google’s Ad rankings?
• What to consider when writing your ads?
• The importance of keyword research?
• Reporting on your data and how important it is.

COURSE CONTENT

• What is PPC?
• How the Google Ads algorithm works
• Analysing the paid landscape
• Budgeting
• Keyword Research
• Tracking Conversions

This workshop is part of a nine series set of workshops for West Sussex Recover & Rise 2021 - to see other workshops available click here.