West Sussex Recover & Rise S4W5: Digital Tools for Innovation

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‘Digital Tools for Innovation ’ is #5 of 7 in the WSCC SME Digital Accelerator Webinar Series 4 - GROWTH EXPANSION & NEW PRODUCTS

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Maximise the ways you use data insights, innovation support, digital design processes and collaboration to access new markets and create/scale new products and services.

This session will be led by business support, marketing and organisational specialist, Lucy Paine.

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This FREE webinar is for established businesses in West Sussex that want to boost their capacity for innovation and bring new products to market. You might be a small business owner, or have responsibility for design, innovation or strategy within the organisation. This session will be useful for those curious about collaboration, IP and re-modelling products and services for different markets.

The session will be led by always possible associate, Lucy Paine. She specialises in identifying, creating and nurturing collaborations in business to facilitate growth. Lucy has a proven record of supporting SME growth in a range of sectors – from a pre-IPO start-up in Silicon Valley, a multibillion-dollar multinational to helping growing companies at Sussex Innovation Centre and Bath’s Inspire Elite and Swindon’s TechSPARK.


  • Understand how technology is enabling businesses of all sizes to innovate
  • Learn about funding and tax benefits to digital innovation
  • Hear examples of effective digital innovation in growing businesses
  • Learn how to start planning new products, at scale, for new markets
  • Think about how collaboration might give your business access to new skills and insight


  • Re-cap from last session
  • How do I innovate for new markets with digital tools? - introduction
  • Common questions and challenges for growing businesses
  • Presentation on latest thinking and ideas
  • Case studies and examples
  • Q&As

"Lucy is a great host and her interview with the business case study was so insightful, lots of helpful takeaways! These sessions are well structured, varied, and really informative. I also like the participatory side with the polls and chats.”

- participant in Reset. Restart programme

The West Sussex SME Digital Accelerator programme is being delivered through the partnership of West Sussex County Council and the West Sussex district and borough councils.

The business must be located within West Sussex to be eligible for these webinars.

Interested organisations can use the link here to sign up for any or all of the sessions.

The SME Digital Accelerator programme is a 4 part series consisting of over 25 online workshops - to see other workshops available ‘click here’.

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Organiser West Sussex Recover & Rise 2021

Organiser of West Sussex Recover & Rise S4W5: Digital Tools for Innovation

This Autumn & Winter 2021, West Sussex County Council launches a FREE online workshop series designed to maximise the impact and accessibility of digital technologies for West Sussex Small and Medium-sized Enterprises (SMEs).

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