£380 – £835

WGSN Futures Hong Kong - The Future Consumer Summit

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Sky 100 Hong Kong Observation Deck

1 Austin Road West

Hong Kong, Kowloon

Hong Kong

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This year’s theme is the Future of Consumer Experience. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?

Agenda Summary

WGSN Futures is a day-long event filled with inspirational content and networking. We bring you together with 200+ senior executives from across the creative and fashion industries to share a vision of the future that will change the way you see the world and your business.

08:00 Check-in and refreshments

09:00 Welcome from Paul Coxhill, Chief Marketing Officer, WGSN

09:10 “The Future Consumer” by Lorna Hall, Head of Insight WGSN

What will consumers be thinking, feeling and doing in the future? What are the new priorities for the future consumer and their profiles?

09:50 “Connecting” Keynote by Pully Chau, COO, Cheil Greater China

How do you cut through the noise in that market? What do Chinese consumers react to? What motivates their purchasing behaviour? Where do they spend their disposable income?

10:30 Networking & Refreshments

10:50 “Sharing” Keynote

The role the sharing economy will play in the way we live, travel and buy. What are the new areas of growth poised to drive it forward?

11:30 "Enjoying" Keynote

New technologies, concepts and experiences that will capture our imagination and investment. Will consumers of the future see your brand as a time saver or a time waster?

12:10 “The Future of Mall” panel discussion moderated by Erica Ng, WGSN Senior Editor, Retail Intelligence, joined by Niels Monsieurs, Executive Producer of MediaMonks Shanghai

12:40 Lunch

14:00 “Living” Keynote by Lisa White, Head of WGSN Lifestyle & Interiors & The Vision

People are obsessed with ‘doing’ and are seeking out new ways to travel, eat, meet and generally feel good. Why are future consumers increasingly willing to spend money on experiences rather than products?

14:40 “Living” Interview with Dane Fisher, General Manager, INFINITI Global Transformation & Brand

15:05 Networking & Refreshments

15:25 "Caring" Panel: The Honkers effect

Some blame the ever increasing rents. Some blame the high-living expenses. Some blame history. For whatever reason, it is clear, Hong Kong’s reputation for a more “conservative” consumer has deterred many creative brands from entering the market. In this provocative panel, the most innovative local brands will join global representatives to debate whether Hong Kong’s reputation is based on reality, and how local brands can embed creativity as part of their DNA to survive and thrive in the market.

15:50 "Learning” Keynote by Richard Kelly, Chief Catalyst, Fund Academy, Fung Group

16:30 “The Brands of Tomorrow” Keynote by Sarah Owen, Senior Editor, Digital Media & Marketing

Drawing on the themes of the day – connecting, sharing, being, learning, living, and enjoying – Sarah will provide insight on how to develop a “future proof” brand that will capture the attention of tomorrow’s consumer.

17:10 Chairman’s closing comments - Paul Coxhill, Chief Marketing Officer, WGSN

17:20 - 19:00 Drinks and canapé networking session

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Date and Time

Location

Sky 100 Hong Kong Observation Deck

1 Austin Road West

Hong Kong, Kowloon

Hong Kong

View Map

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