£540 – £835

WGSN Futures Hong Kong - The Future Consumer Summit

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Sky 100 Hong Kong Observation Deck

1 Austin Road West

Hong Kong, Kowloon

Hong Kong

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This year’s theme is the Future of Consumer Experience. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?

Agenda Summary

WGSN Futures is a day-long event filled with inspirational content and networking. We bring you together with 200+ senior executives from across the creative and fashion industries to share a vision of the future that will change the way you see the world and your business.

08:00 Check-in and refreshments

09:00 Welcome from Paul Coxhill, Chief Marketing Officer, WGSN

09:10 “The Future Consumer” by Lorna Hall, Head of Insight WGSN

What will consumers be thinking, feeling and doing in the future? What are the new priorities for the future consumer and their profiles?

09:50 The Future of Connecting: The Chinese Consumer by Pully Chau, COO, Cheil Greater China

China is an unique market. There’s the Chinese version of almost everything in the digital world. How do we use these channel effectively to connect with the Chinese consumers? In this informative keynote, Pully will highlight key Chinese consumer groups that you should not neglect. She will also give you creative ideas on how to cut through the noise and connect with your future consumers using different channels and strategies.

10:30 5 mins with Nashua Gallagher, Senior Manager, Acquisition, B2C Marketing APAC, Financial Times

10:35 Networking & Refreshments

11:00 “The Future of Sharing”

The role the sharing economy will play in the way we live, travel and buy. What are the new areas of growth poised to drive it forward?

11:40 “The Future of Fashion Business : Rewired by Technology” by Simon P Lock, CEO, ORDRE.com

Will new technologies created for the business of fashion be the driving force for consumer engagement and sell through. Is he who holds the digital assets king?

12:20 “The Future of Retail: Malls 2.0” panel discussion moderated by Erica Ng, WGSN Senior Editor, WGSN Insight Asia Pacific, joined by Karen Tam, AGM, Promotions & Marketing, Harbour City Estates Limited, Niels Monsieurs, Executive Producer of MediaMonks Shanghai & Benoit Lavaud, Group Digital Director, Bluebell Group

12:55 5 mins with Henrik Hoeg, EMCEE and Director, Peel Street Poetry

13:00 Lunch

14:00 “The Future of Living Experience” Keynote by Lisa White, Head of WGSN Lifestyle & Interiors & The Vision

People are obsessed with ‘doing’ and are seeking out new ways to travel, eat, meet and generally feel good. Why are future consumers increasingly willing to spend money on experiences rather than products?

14:40 The Future of Mobility” Interview with Dane Fisher, General Manager, INFINITI Global Transformation & Brand

15:00 5 mins with Jose-Luis Alvarez, Creative Consultant, Speaker at TEDxHongKong

15:05 Networking & Refreshments

15:25 “The Future of Learning: Hacking the Future”, by Richard Kelly, Chief Catalyst, Fung Academy, Fung Group

Some blame the ever increasing rents. Some blame the high-living expenses. Some blame history. For whatever reason, it is clear, Hong Kong’s reputation for a more “conservative” consumer has deterred many creative brands from entering the market. In this provocative panel, the most innovative local brands will join global representatives to debate whether Hong Kong’s reputation is based on reality, and how local brands can embed creativity as part of their DNA to survive and thrive in the market.

16:05 "The Future of Creativity: The Honkers effect” moderated by Francis Wong, Executive Vice President, Global Creative Director joined by Yeung Chin, Creative Director of Yeung Chin

Some blame the ever increasing rents. Some blame the high-living expenses. Some blame history. For whatever reason, it is clear, Hong Kong’s reputation for a more “conservative” consumer has deterred many creative brands from entering the market. In this provocative panel, the most innovative local brands will join global representatives to debate whether Hong Kong’s reputation is based on reality, and how local brands can embed creativity as part of their DNA to survive and thrive in the market.

16:40 “The Future Brand” Keynote by Sarah Owen, Senior Editor, Digital Media & Marketing, WGSN

Drawing on the themes of the day – connecting, sharing, being, learning, living, and enjoying – Sarah Owen will provide insight on how to develop a “future proof” brand that will capture the attention of tomorrow’s consumer.

17:20 Chairman’s closing comments - Paul Coxhill, Chief Marketing Officer, WGSN

17:30 - 19:00 Drinks and canapé networking session

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Date and Time

Location

Sky 100 Hong Kong Observation Deck

1 Austin Road West

Hong Kong, Kowloon

Hong Kong

View Map

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