$770 – $1,100

WGSN Futures Melbourne - The Future Consumer Summit

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Olympic Boulevard

Melbourne, VIC 3004


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Event description


This year’s theme is the Future of Consumer. You spend a lot of time thinking about them – what they love (or loathe); where they shop; where they socialise; what they dream. But how do you anticipate what’s ahead?

Agenda Summary

WGSN Futures is a day-long event filled with inspirational content and networking. We bring you together with 200+ senior executives from across the creative and fashion industries to share a vision of the future that will change the way you see the world and your business.

08:00 Check-in and refreshments

09:00 Chairman’s Session: Welcome from Lisa Ramsay, Regional Director, APAC

09:10 “The Meaning Economy” by Lorna Hall, Head of WGSN Insight

We’ve reached a tipping point. By next year, there will be more connected devices than humans. Enter “The Meaning Economy.” In this enlightening keynote, Lorna Hall, Head of WGSN Insight, will explore how we connect with each other and create meaning for ourselves in a world where our lives are mediated by technology. From how we identify ourselves to the causes we choose to support, Lorna will cover how consumers are evolving in their approach to the key themes of the day and what it means for the brands of tomorrow.

09:50 "The Amazon Effect” by Graham Hotchkiss, Analyst, PlanetRetail RNG

With only weeks until Amazon’s official Australia launch, do you have a strategy in place to combat the global technology and retail giant? How will Amazon’s entrance transform customer expectations and reshape the existing retail landscape? How will your business be impacted? Graham Hotchkiss is flying over from Boston to dissect the real impact Amazon will have on the Australian scene. With extensive experience in helping global retailers and brands both work with and compete against Amazon, Graham will offer insights on where to play and how to win.

10:30 Networking & Refreshments

10:50 “The Future of Living Experience” by Gemma Riberti, Senior Editor, Design & Product Development

In the age of anxiety, we don't just crave to have new experiences, but new emotions. Walking through six emotions - joy, calm, curiosity, belonging, comfort and discomfort, Gemma will show how innovative brands are creating experiences that heighten their consumer's state of mind.

11:30 “The Future of Connecting” by Jason-Juma Ross, APAC Head of Tech & Telecom Strategy, Facebook

10 years after the birth of the smartphone, the power of mobile to change lives and build businesses is only 1% done. The growth of smartphones means nearly 3 billion more opportunities to connect with your customers in rich, immersive and highly meaningful ways. In his keynote, Jason is going to uncover opportunities brought by the growth of mobile connectivity and share where businesses should focus their energy to achieve real commercial outcomes.

12:10 “The Future of Influencer Marketingpanel discussion joined by Anthony Svirskis, CEO, TRIBE, Jess & Stef Dadon, How Two Live

Savvy retailers are increasingly tapping social influencers to help promote their brands. How can brands unleash the power of these influencers? How will their role evolve in the next five years. This session offers a 360º view on what the trend will evolve to from the perspective of an influencer agency, a blogger and a retail brand.

12:50 Lunch

14:00 “The Future of Wellness” by Greer Hughes, Consultant Director, WGSN Mindset APAC

The global wellness market has exploded to produce an industry encompassing everything from fashion and food to interiors and technology. Understanding where this trend has come from is key to predicting where it is going next – a question that many are looking to answer. Providing context to the wellness movement, Greer will identify how the trend is evolving and where it is heading through the lens of changing consumer preferences. Most importantly, the presentation will look to understand the implications these changes for brands and businesses, to be able to anticipate relevant Wellness areas to take advantage of in the future.

14:40 "The Future of Mobility" by Stephen Lester, MD and CEO, Nissan Australia

15:05 Networking & Refreshments

15:25 “The Future of Work” by Balder Tol, General Manager, WeWork Australia

16:05 “The Future Brand” by Lorna Hall, Head of WGSN Insight

With rising expectations and new platforms, how can you, as a brand, cut through the noise and connect with your consumer. Lorna will look at the new rules for brands to live by to in the meaning economy and profile some of the most successful campaigns of the last year, curated from around the world.

16:45 Chairman’s closing comments - Lisa Ramsay, Regional Director, APAC

17:00 - 19:00 Drinks and canapé networking session

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Olympic Boulevard

Melbourne, VIC 3004


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