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What Advertising History Can Teach Us About Tomorrow
Mon 12 June 2017, 18:30 – 20:30 BST
This two-hour masterclass is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.
Back to the Future: What Advertising History Can Teach Us About Tomorrow
Date:12 June 2017
The advertising industry is seemingly transformed beyond all recognition, with programmatic buying, targeted use of social media and even the incorporation of virtual reality into campaigns. But the modern era owes more the traditions and craft skills of previous generations than we often care to admit. Meaningful insights and strong ideas – interpreted visually and verbally in an engaging way – are still the bedrock of success. How can the wisdom of advertising practitioners of the past influence the world of Snapchat and Oculus Rift?
What you will learn
- The parallels between successful advertising campaigns of the past and those of the modern era
- The importance of powerful storytelling and arresting messages – both past and present
- How current strategies such as ‘native advertising’ and content creation can trace their origins to the past
- Ways to find new inspiration for advertising strategy and creativity in 2017
Introducing Phil Woodford
Director of Here Comes The Cavalry Ltd
Phil pursued a career in advertising and communications after graduating from the London School of Economics and currently provides creative and training services through his company Here Comes The Cavalry. He is a Course Director at the Chartered Institute of Marketing, specialising in copywriting and marketing communications, and has delivered workshops for a number of high-profile brands, as well as government agencies and charities.
Phil lectures in British Advertising at Sup de Pub – the advertising and marketing faculty of the French business school Groupe INSEEC – and is also an associate lecturer at Chelsea College of Arts in London. He co-hosts a weekly news review show on London’s Colourful Radio.
Any income made from this talk supports the Museum which is a registered Charity.