What Buyers Actually Look For (And What They Avoid)

What Buyers Actually Look For (And What They Avoid)

By Jo Seawright

This free masterclass explores how buyers assess value, and the hidden risks they use to justify lowering your asking price.

Date and time

Location

Online

Good to know

Highlights

  • 1 hour
  • Online

About this event

When it comes to selling your business, a motivated buyer frequently holds the cards. But most business owners don’t know what buyers are really looking for — until it’s too late.

In this live masterclass, we’ll walk through the buyer’s lens: how they assess risk, where they look for red flags, and what quietly boosts their confidence in your business.

You’ll learn:

  • The top reasons buyers walk away — or drive your price down
  • How to de-risk your business and improve its investor appeal
  • What “sale readiness” really means
  • How to uncover your business’s strengths (and blind spots)

You’ll leave with the option to take our free You’ll also be invited to take our Sale or Scale Audit, a personalised snapshot of where your business stands today, or request a Business Freedom Index valuation review.

This event is expected to have 30m presenting key information and 30m Q&A - duration times may vary.

You can find previous Masterclasses (Without the live Q&A) here - https://www.youtube.com/watch?v=njMRvsDsN7A&list=PL-7tWQIZnHt7uh5zPlXk7PEzuCeQIXnF7&pp=gAQB

#GoodBiz #BizTips #ExitReady #SaleOrScale

Frequently asked questions

What if I don't want to sell right now, but some time in the future?

Perfect, the ideal time to start preparing is way before you want or need to sell. You will want to start preparing at least 6 months in advance, the ideal time however is nearer 3 years to maximise the value you have built up from your years of hard work.

I have already listed with a Broker, am I too late?

It's one of those situations that you are never too late, you will still gain some insight as to what to expect or how to improve your business kerb appeal... every little helps.

Is this online only or do you have physical, face to face workshops?

We are currently only running group sessions online, but depending on your needs we can help a business on an individual basis in person.

What will I get at the end of the Workshop?

You will have a downloadable checklist, with enough information to be able to start preparing a lot of the basics yourself.

Tags

Organised by

Jo Seawright

The Sale or Scale Series of Events are designed specifically for those who are starting to think about 'Succession' - that next phase of your business. You've gone through the start-up phase and are wondering what is next - "Do I scale it? Do I sell it? Or do I just need to step back for a while without the wheels coming off?"

If you are thinking in 6 months or 6 years, it is never too soon to start planning, reducing risk and improving Value.

Free
Oct 29 · 03:30 PDT