What clients want | Half-day training workshop
£166.80 – £372
What clients want | Half-day training workshop

What clients want | Half-day training workshop

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The creative process is complex. Do you sometimes wish you could communicate it more easily to clients? Providing concise and relevant information at the right time makes the agency-client relationship run smoother. 

At this half-day workshop with DBA and industry expert Jan Casey, you'll discover what clients expect from a design consultancy when it comes to meetings, relationships and general working practices.

Jan will share her extensive knowledge, gained from direct experience working with design businesses from all angles, including from the client's perspective. She'll take you through the challenges and opportunities you'll face as a design agency working directly with clients.

Understand what clients need from you so you can run more successful client projects.

This workshop will cover:

  • How to prepare for meetings.
  • How to be relevant to your client.
  • How to build relationships.
  • What key relationship and project practices to use.
  • How to remain aware of how you conduct yourself.

Attending will help you to:

  • Find out what clients really want and understand how they communicate this in meetings.
  • Get to the crux of your client’s business problem so you can provide the best creative solution.
  • Partner with your clients by understanding how their businesses operate.
  • Take the lead in client meetings by using a clear structure.
  • Deliver better, more suitable work for clients which strengthens your relationship with them.

Step into your clients' shoes' to really understand what they’re after. Book your place today to align yourself with client needs, trusted to take on bigger and better opportunities. 

Delegate feedback
'Great course with Jan. She had a wealth of experience to share on both the client and design side. Valuable experience.' Nina Billington, Gavin Willis Art Direction.

'Focused and clear - it was great to hear a range of perspectives on current issues / client servicing.' Karen Altabev, Door 22.


Jan Casey, Independent consultant

With over 25 years experience in the creative industry, Jan has substantial expertise from both a business and consultancy perspective. As a board director and shareholder at Lambie-Nairn, she was responsible for the development and direction of multi-disciplinary teams originating and implementing complex, large-scale projects across a variety of market sectors for clients such as ITN, BBC, Boots, O2 and Channel Four.

As an independent consultant for over seven years, she has delivered a unique set of skills for clients and consultancies, combining her experience as a brand consultant, project director, business advisor and coach and psychotherapist to build brands, implement projects and facilitate organisational change. Recent business clients include NHS, Land Securities, BBC Broadcast, HM Revenue & Customs, Sky, Royal Mail and Red Cross and design consultancy clients include hat-trick, Pentagram and True North. Jan has chaired seminars on the creative industry and is a fellow of the Royal Society of Arts.

Additional information

Prices include VAT.

*DBA member traveller rate:

To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rates above. We will then contact you to verify your postcode.

To see if your office is located more than 60 miles please click here.

When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.
If you have any queries please email us at bookings@dba.org.uk or call 020 7251 9229.

Event image: © Nikkytok | Dreamstime.com

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