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What do your customers actually value?
Tue 13 June 2017, 09:30 – 12:30 BST
Among the most effective and rewarding ways to make sure your business thrives is to have a good understanding of your target customers, know how value is created for those customers and then harness this knowledge into a compelling value proposition.
“an innovation, service, or feature intended to make your company or product attractive to your customers”
which forms the basis of and underpinning your sales, marketing and product development efforts.
We all know that we should talk to our customers and most of us actually do.
We send out surveys and even call them up to ask them what they think about this and what they think about that.
It turns out almost all of us are doing it wrong!
One wrongly worded question and inadvertently your customers are telling you what you want to hear. Bad customer conversations are actually worse than no conversations at all, lulling us into a false sense of security and leading us up an expensive and time-consuming garden path!
After this practical, hands-on session you’ll have the resources and tools to help you.
- Identify your most important customers.
- Speak to customers to gain an understanding of what they truly value.
- Interpret these insights to develop a value proposition that resonates with your customers.
If you have any questions at all please don't hesitate to get in touch.