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What does the C-suite want from their PR metrics?

PRmoment.com

Tuesday, April 16, 2019 from 5:30 PM to 7:30 PM (BST)

What does the C-suite want from their PR metrics?

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What does the C-suite want from their PR metrics? Ended Free  

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Event Details

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: Signal at WeWork - 9th Floor - 37 East Road - London, N1 6AH

5.30pm Registration, canapes and informal networking
6.00pm Chairpersons introduction
- Ben Smith, Founder, PRmoment
6.05pm

Case Study: Barracuda's PR measurement journey. Where it started and where it is now.
- Darshna Kamani, EMEA Communications Director, Barracuda Networks

  • Measuring PR's role as a lead generator
  • Understanding what the board want from PR - both in terms of sales impact and upholding the reputation of the business
  • The link between reputation and sales
  • What KPI's Barracuda’s PR team report to the board
  • Whether PR is still an influencer of sales and marketing and is still the creator of lead
6.30pm

Why the demands of CEO's on PR and comms teams are changing
- David Benigson, CEO, Signal Media

  • What KPI's does the C-suite use?
  • How PR teams must adapt to stay relevant in the modern corporate environment
  • How do marketing’s KPI's compare to communications KPI's for the C-suite?
  • Real time measurement by AI - does it work?

7.00pm

Panel: Understanding the metrics and insights your C-suite wants
- Darshna Kamani, EMEA Communications Director, Barracuda Networks
- David Benigson, CEO, Signal Media
- Dave Stevens, Marketing Director, British Land



7.30pm

Chairperson closing remarks


Networking etc

 


Have questions about What does the C-suite want from their PR metrics?? Contact PRmoment.com

When & Where


Signal at WeWork,
9th Floor, 37 East Road
London
N1 6AH
United Kingdom

Tuesday, April 16, 2019 from 5:30 PM to 7:30 PM (BST)


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Organizer

PRmoment.com

PRmoment.com is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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