What is authenticity and how charities can use it

Authenticity isn’t just a buzzword - it’s at the heart of meaningful charity storytelling. Join The Saltways for a practical online session exploring what authenticity really means and how charities can use it to connect with supporters, build trust, and share impact responsibly.

In this session, we’ll cover:

• What authentic storytelling looks like in the charity sector
• How to balance honesty, transparency, and sensitivity
• Ways to showcase your work without over-relying on vulnerable individuals
• Practical tips for embedding authenticity across campaigns, social media, and content
• Examples of charities getting it right—and lessons from things that didn’t work

Who it’s for:
Fundraisers, communications teams, content creators, service leads, and anyone responsible for telling your charity’s story.

Join us for a grounded, inspiring discussion packed with practical takeaways to help your organisation communicate with honesty, clarity, and impact.

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