What is framing? Creating values-led stories for your charity

How you talk about your cause matters. The stories you tell, the words you choose, and the values you communicate shape how your audience perceives the social justice issue you work on and whether they take action.

This free beginner-friendly workshop will help you understand the role of beliefs, narratives, and framing in social and environmental change, and give you practical skills to bring these insights into your own work.

What you'll learn

In just two hours, you’ll gain practical knowledge and tools to make your communications more impactful. We’ll cover:

• What is meant by values and why they matter for social and environmental change
• Framing as a communications concept and how it shapes public perceptions, feelings, and behaviours
• How to apply values-based framing in your campaigns, content, and messaging

Event details

Location: Online

Time: 10:00 – 12:00

Price: Free

Who should attend?

Perfect for anyone responsible for communications, campaigns, fundraising or advocacy in charities or social enterprises. No prior knowledge of values or framing is required, just curiosity and a willingness to learn.

Meet your expert trainer

Ruth Taylor has worked in the social and environmental change sector for 16 years, initially as a campaigner for organisations like Amnesty International and Save the Children, before moving into narrative change. She spent over five years at the Common Cause Foundation, pioneering research on values and framing in the UK, and now works as an independent consultant helping organisations build narrative power and communicate for impact.