What is Social Selling and Why Should it Matter to Your Business?
Come along to this free informative event and enjoy a free light buffet provided by Eight Wealth Management and hosted by NatWest and presented by Becky Lodge Founder of Little Kanga. An outsourced sales and marketing consultant, based in Portsmouth, Hampshire.
Social selling globally, is on the rise.
Companies with outdated business development and sales models; and those simply not using social media will be left behind.
The fundamentals of social selling (using channels such as Twitter and Linked In for sales) includes the ability, for a business to do the following:
Create a professional brand for your company online through ‘social’ presence – a B2B buyer is already 75% of the way through the sales process when they call your company.
Focus on the right prospects – where to spend time and how to approach and appraise the correct customer demographic, for profitable business development.
Engage with insights – how to design content to appeal to your chosen audience and why sharing information and structured content is paramount to the sales process.
Build trusted relationships – how to beat the competition to your chosen prospects (without picking up the phone or leaving your desk!).
This workshop will touch on the above learning outcomes and allows time for Q&A around social sales and lead generation questions in general.
Why Social Sales?
Supporting Statistics (source Linked In):
Social selling leaders create 45% more sales opportunities, are 51% more likely to reach sales quota and 78% outsell peers, who don’t use social media.
As technology blurs the lines between marketing and sales functions moving into the future, this workshop will cover the importance and basics of what you need to start to think about (in order to be ready) for the social selling revolution.
Plus why it is imperative to maintaining and increasing your competitive advantage and why you need to embed your social sales strategy now.
09.30am - 10.00am Arrivals
10.00am - 11.00am Presentation on Social Selling
11.00am - 12.00pm Networking Opportunity
Get involved at this workshop and find out why technology is changing the sales process in your business and why you need to be ready - now!
NatWest Business Banking - we know that starting and running a business can be both exciting and challenging. We understand that entrepreneurs and businesses need the right combination of support, advice and funding to succeed, which is why we provide a wide range of services for businesses of all shapes and sizes, accross every sector.
Becky Lodge founder of Little Kanga -
Becky has over 25 years' senior level experience in business development in the UK and is both degree and Chartered Institute of Marketing qualified. Having worked with and for such names as: Disney, Ferrari, Alexandra Workwear, NHS and many more.
Becky founded her business in 2015 and within only 6 months of trading had secured the University of Portsmouth as a client and became a Platinum Partner for Lead Forensics. She is an expert in lead generation and driving revenue, with her latest outsourced 12 month project yielding a 500% sales uplift. Learn more here: www.littlekanga.co.uk/blog. A Solent LEP Enterprise Advisor and passionate advocate of STEM skills in schools and education, Becky spent her later employed years working in engineering. She advises SME’s on sales and marketing strategy, through a current series of partnership based ‘Meet the Buyer’ events; which are currently being delivered at Stansted and Gatwick Airports to help SME’s connect with such national brands as Morgan Sindall, ISS, MOD, SPIE and many more.
Becky has over 2,000 connections globally on Linked In (Becky Lodge – Little Kanga) and over 8,000 followers on Twitter (@yourlittlekanga) and is a pioneer on the south coast of the social selling phenomenon.