What is Traceability in Fashion

In today’s fashion landscape, consumers, retailers, and partners all want to know who made their clothes and how. Transparency is no longer optional, it’s a defining factor of trust, credibility, and long-term brand success.

In this insightful 1-hour Masterclass, Jenny Holloway, CEO of Fashion-Enter Ltd, draws on over 30 years of experience in ethical manufacturing and UK garment production to explore how designers and brands can communicate their supply chains clearly and confidently.

Jenny will break down what real transparency looks like, from mapping your production stages and supplier relationships to communicating this information in a way that builds value and trust with your audience. She will also introduce Galaxius, a cutting-edge platform for supply chain transparency, demonstrating how designers can leverage it to showcase sourcing, production processes, and sustainability practices. Practical advice, real-world examples, and tips for embedding ethical storytelling into your marketing will be shared throughout.

Key Takeaways:

• Understand what transparency really means and why it matters to modern consumers.
• Learn how to map and document your supply chain effectively.
• Explore best practices for communicating production processes to customers and buyers.
• Discover how transparency supports sustainability, ethics, and brand differentiation.
• Gain insights from Fashion-Enter’s own journey as a fully audited, UK-based ethical manufacturer.
• Learn how to use Galaxius to communicate your supply chain with clarity and credibility.

Who Should Attend:

Emerging designers, independent brands, and small fashion business owners who want to strengthen their brand credibility, align with ethical values, and build stronger relationships through honest, transparent communication.

This masterclass takes place Thursday 19th February, 10am – 11.00am via Zoom. Add to basket to register your free place and a Zoom link will be emailed to you closer to the date.