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What journalists want: A masterclass for PRs and business owners

Guardian Masterclasses

Monday, January 27, 2020 from 6:30 PM to 9:30 PM (GMT)

What journalists want: A masterclass for PRs and...

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Ticket Type Sales End Price * Fee Quantity
What journalists want: A masterclass for PRs and business owners   more info Jan 27, 2020 £99.00 £5.11
* Prices include VAT

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Event Details

Whether you're a PR or small business owner, learn how to secure high-profile press coverage, understand what editors are looking for and how to adapt to a fast-moving, digital world.

Are you constantly struggling to make yourself heard? Continually pitching to editors and journalists but finding it hard to place your story? In today’s fast-moving digital world, competition’s tough and PRs and business owners are having to work harder and harder to make themselves heard.

But often, simple tweaks to your pitch, your approach and your angle can have a huge impact. The one thing editors are looking for is a good story. Nail that and you’re halfway there.

In this masterclass, freelance journalist and former editor Suzanne Bearne, who writes for national titles including the Guardian and the BBC, will explain the importance of storytelling and thinking creatively when its comes to securing media coverage. During the interactive evening course, which will be loaded with case studies, Suzanne will also offer guidance on working with the media and tips on how to build strong relationships with both staff and freelance journalists.

The session will also take a closer look at how the media is changing and how you can take advantage of emerging digital platforms.


  • How the press and media operate, and how journalists find stories

  • The importance of strong storytelling in securing press coverage

  • How to think creatively about your business/client

  • What journalists and editors are looking for

  • The dos and don’ts of working with the media

  • How to build strong relationships with journalists and editors

Tutor profile

Suzanne Bearne is a freelance journalist for publications including the Observer, the BBC and the Guardian, where she has worked as a commissioning editor. She covers a broad range of subjects - from technology and travel, to small businesses and lifestyle - and has reported from places such as Myanmar, Lisbon, New York and Berlin. 

All Guardian Masterclasses are fully accessible but please contact us at if you have any queries or concerns. 

Full course and returns information on the Masterclasses website

Have questions about What journalists want: A masterclass for PRs and business owners? Contact Guardian Masterclasses

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When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Monday, January 27, 2020 from 6:30 PM to 9:30 PM (GMT)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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