£474

What marketers NEED to know about GDPR

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Aztec Hotel & Spa

Aztec West

Almondsbury

Bristol

BS32 4TS

United Kingdom

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This one-day course is a great introductory course to the new requirements of the General Data Protection Regulation (GDPR)

Whether Agency of Client, if lead generation and data-driven marketing are your responsibility, this is the course to get you up-to-speed with the impending General Data Protection Regulation changes, fast!

Your trainer for the day is the highly-regarded keynote speaker and trainer Duncan Smith, who develops training courses for many of the UK’s leading Professional Bodies and has delivered information law and privacy courses for the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Periodical Publishers Association (PPA). On behalf of leading digital marketing consultancy Econsultancy.com, Duncan lectured for their MSc in Digital Marketing Communications at the Manchester Metropolitan University and currently delivers their advanced Data-Driven marketing courses.

By the end of the day we guarantee you will understand how the new General Data Protection Regulation impacts on your data-driven marketing strategies, including the key topic areas of;

1. Consent for direct marketing; opt-in versus opt-out;
2. How to develop privacy policies which future-proof your CRM databases, allowing the maximum use of personal data to drive revenues;
3. The critical aspect of Value Exchange, or ‘how to get people to say YES! To marketing’;
4. Top tips for the digital teams, how to construct a customer journey which facilitates compliance and marketing opt-ins, and;

How to avoid those €20,000,000 fines ;-)

Duncan has a wealth of knowledge gained from auditing large multi-national clients for GDPR compliance, knowledge you can access on the day.

Working in small groups, you will test your new knowledge, working through case studies, completing Privacy Impact Assessments (DPIAs) and auditing data collection compliance. It's your chance to be the legal department for the day!



Anne Pennington @annepinsight Oct 26
Great presentation today by @icompli on legislation changes around personalisation, privacy and data-driven marketing!

@Greeshma liked a Tweet you were mentioned in
Sep 27
: Compelling truths about using big data legally post GDPR. Thank you @icompli #GatorCon2016

J Mackinlay, Marketing Manager, Druid
An excellent presenter. I have been to a lot of workshops and seminars as a consultant. This was one of the very best”

"Your session was by far the most entertaining and exciting GDPR session ever!" One of my mates..

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Location

Aztec Hotel & Spa

Aztec West

Almondsbury

Bristol

BS32 4TS

United Kingdom

View Map

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