What Measurements Matter? Proving the Power of In-Store Digital
By STRATACACHE
Overview
A panel debates what brands and agencies want to know and what retailers can provide
From dwell time and digital exposure to verified sales lift, in-store measurement is advancing fast. This discussion explores what retailers and technology partners are able to provide and what brands need by way of metrics in order to ensure the store is included in marketing plans.
Category: Business, Media
Good to know
Highlights
- 45 minutes
- In person
- Paid parking
- Doors at 10:50 AM
Refund Policy
Refunds up to 7 days before event
Location
CCD Congress Center Düsseldorf - Düsseldorf Congress
Stockumer Kirchstraße 61
40474 Düsseldorf Germany
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Agenda
9:30 AM - 10:00 AM
Chris Riegel Opening Keynote
10:00 AM - 10:45 AM
What is Powering In-Store Retail Media?
11:00 AM - 11:45 AM
What Measurements Matter? Proving the Power of In-Store Digital
Frequently asked questions
Organized by
STRATACACHE
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