What Stops People Buying (Hint: It's Not Price)

In this session we’ll cover:

• How people really make buying decisions (it’s not just about price!)
• How and why you must use more questions in the sales process
• The Importance of trust & how to build it with prospects
• The biggest mistakes people make with quotes and proposals
• The simplest way to increase your sales conversion rate
• How to do all this even if you don’t see yourself as a “salesperson”

Everything shared is based on real-world experience — drawn from coaching hundreds of CEOs who’ve used these ideas to win work across a range of industries: retail, business services, construction, agencies, medical, events, creatives, digital and more.

When & Where:

🗓 Tuesday 9th September 2025

🕙 10:00–10:45am BST

📍 Zoom

Who It’s For:

Business owners and Directors at established businesses who want to improve sales without high-pressure tactics or complicated systems.

Save your place now.

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Meet your host - Parag Prasad

Parag founded The Business Growth Agency in 2007. He has grown 2 successful businesses of his own, won numerous coaching awards, delivered workshops to more than 1500 business owners and coached more than 50 CEOs on a 1:1 basis. Before training as a business coach, he gained experience in senior roles at PricewaterhouseCoopers and British Telecom. Parag is a qualified Chartered Accountant and holds a degree from Oxford University.

Connect with Parag on LinkedIn

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