What, Why, Where and How of Personal Branding

Establishing your personal brand helps you stand out and build trust, credibility, and familiarity. It also creates networking opportunities and showcases your unique skills and expertise, ultimately enhancing your professional reputation and achieving your goals (and those of your firm).

In this thought-provoking and invaluable session, Sarah Laflin will cover the What, Why, Where and How of personal branding and take you through the practical steps to get started.

Sarah is passionate about marketing and empowering others to succeed. She is an Account & Marketing Manager at Consortium – more than marketing, where she helps her portfolio of legal and other professional services firms with a results-focussed, creative and strategic marketing approach that is tailored to meet their objectives. She is also a Tutor at Colchester Institute delivering the Multi-Channel Marketer apprenticeship course as well as a Zumba and Zumba Gold instructor.

She has had a long career in marketing in a wide range of sectors including legal publishing, charity, education, and care, most recently spending almost 2 years managing a marketing team at a full-service law firm.

Sarah has first-hand experience of the benefits of building a personal brand online and is excited to share her insights with you.