You’ve heard about Integrated Marketing Communication (IMC). These days, agencies are increasingly blurring the boundaries between the disciplines—PR, advertising, digital marketing, etc.—and becoming more integrated. IMAs, if you will.
The communications industry faces a pivotal question: are we witnessing the end of specialist agencies? This session will bring together voices from across the comms spectrum to explore whether integrated teams are the future, or if expertise is being diluted in the process. Expect a lively, future-facing discussion on the evolving shape of agency and in-house structures.
