When email meets social
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When email meets social

When email meets social

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University of Hertfordshire

Hatfield, United Kingdom

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Are you looking at social and email marketing and trying to work out the best way to do both? 

This half day workshop will provide you a solid foundation in the fundamentals of email marketing and social media as effective marketing strategies.  It will also help you to understand why these 2 powerful marketing tools complement each other for marketing. 

3 reasons to attend:

  1. Understand the value of different email communications for your business

  2. Discover the best ways to manage your social media marketing 

  3. Build better business relationships by combining the two!

The workshop will include valuable content with great examples and practical tips that you can act on immediately.


Agenda:

  • Why you should be doing email marketing
  • Building and maintaining your list
  • Creating super subject line
  • Creative considerations
  • Combining Email with Social Media - Case study
  • Using your content efficiently - how to turn one article into 350 pieces of internet activity
  • Effective use of Facebook, Twitter and LinkedIn
  • Planning your Content Calendar

Run by 2 marketing experts, each with a solid background in marketing and both specialists in their fields. They have a great appreciation of the challenges facing SME's and the need to optimise the time you spend on marketing. 

JULIE JOSEPH

Julie Joseph is The Virtual Marketeer, a specialist in Email & Relationship Marketing and a Marketing Mentor.

She helps business with all aspects of their email marketing and is able to give you perspective on integrating it with other activity.  Whether you are after an empowering workshop to develop you email marketing or  someone to take the workload away, Julie can help. Her interactive WOW workshops are inspiring and motivating creative thinking sessions  for your business and give you a 30-60-180 day plan for your email marketing.

She also offers a email kick-start package to get you set up as well as the option for email marketing management or regular reviews. Whatever your need, Julie will empower you with knowledge, provide an inspiration injection and motivate you to start or optimise your email marketing right away.

Julie has over 20 years sales and marketing experience and is a member of the Institute of Direct Marketing. Julie will work with your chosen Email Service Provider and is a Constant Contact Partner.

Contact Julie on 01707 258 959 or joolz@thevirtualmarketeer.co.uk


AMANDA BROWN

Amanda offers social media strategy, training and management including email marketing and content creation.

She believes the key to successful Social Media Management is knowledge of the up to date technology, expertise in using the right platform for your business combined with a systematic approach and the ability to communicate your message in a concise manner

Amanda started her career with the Finance Department of Ford Europe before working in the City for 11 years as an Investment Manager. She went on to set up her own independent consultancy advising investment companies on the application of new technology. As a major part of our lives, social media has become by teh far the largest aspect of her business but her background means she is able to give this amazing technology perspective. 

Her career in the City as an investment manager has given Amanda a broad experience of analysing a range of public companies in several sectors. Running a small business herself means she relates to the diverse problems faced by owner-managed and small businesses.

“I would advise all business owners to be passionate about whatever you do, to have a go and not let fear of failure paralyse you into inaction. Take calculated risks, make a few mistakes, learn from them and be adaptable. The sum of all experiences, good and bad, makes us who we are."


Alterra Business Consulting Ltd  www.alterra-consulting.co.uk
01707 373138  |  07947 502760

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Hatfield, United Kingdom

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